Company Description Lean Hippo Marketers is a data-informed, content-led digital marketing agency that leverages social media, search engines, and the web to maximize results for clients’ business goals. The team is composed of marketers, technologists, designers, and storytellers who collaborate to deliver innovative, measurable outcomes. The agency focuses on using analytics and creativity to drive quantifiable performance across digital channels.

By optimizing resources efficiently, Lean Hippo Marketers aims to deliver “hippo-size” results and long-term value for its clients.

Role Description The Associate Manager – Digital Services is a full time, on-site role based in Gurugram. This role involves managing end-to-end delivery of digital services projects, coordinating with internal teams and clients to ensure high-quality execution.

The Associate

Manager will oversee project planning, timelines, and resource allocation, while monitoring campaign performance and service levels. Daily responsibilities include analyzing digital metrics, contributing to product and service improvements, preparing reports and presentations, and maintaining clear communication with stakeholders. The role also requires collaborating with cross-functional teams to enhance processes, support business goals, and ensure client satisfaction.

Key Responsibilities

- Lead, mentor, and manage a team of SEO specialists, social media executives and Intern including account allocation, target setting, performance reviews, and quality checks.
- Plan, execute,



and optimize paid advertising campaigns across Google Ads, Meta Ads, Amazon Ads, and other relevant digital platforms.
- Develop and implement performance marketing strategies to achieve client objectives, including lead generation, sales, conversions, and ROI.
- Oversee SEO strategy and execution, including keyword research, on-page and technical optimization, content planning, and link building, and track organic rankings and traffic.
- Oversee social media marketing, including content calendars, organic and paid social campaigns, and community engagement, to build brand presence and drive conversions.
- Manage Amazon advertising campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display), including keyword targeting, bid management, and listing-level optimization to improve ACoS and sales.
- Monitor campaign performance and optimize budgets, bids, targeting, creatives, and landing pages to improve results.
- Analyze campaign data, identify trends, and provide actionable insights to improve performance.
- Track and report key performance metrics such as CPL, CPA, CPC, CTR, ROAS, ACoS, conversion rates, and organic growth metrics.
- Conduct audience research, competitor analysis,



and A/B testing to improve campaign effectiveness.
- Collaborate with creative, content, and account management teams to develop high performing ad creatives and campaigns.
- Manage campaign budgets effectively and ensure timely delivery of client objectives across multiple accounts.
- Act as a key point of contact for clients, presenting performance reports, insights, and recommendations. • Build and improve processes, SOPs, and reporting frameworks to ensure consistent, scalable delivery.
- Stay updated with the latest trends, tools, and developments in digital advertising, SEO, and social media marketing.

Requirements

- Minimum 2 year of experience in performance marketing or digital marketing
- Proven team leading experience, with the ability to guide, train, and manage a team to meet targets.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Knowledge of Amazon Ads and marketplace advertising.
- Experience in SEO and social media marketing.
- Strong understanding of campaign optimization, audience targeting, conversion tracking, and remarketing.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and tracking pixels.
- Ability to analyze campaign data and make data-driven decisions.
- Strong understanding of lead generation, sales funnels, and e-commerce performance metrics.
- Excellent analytical, communication, client-handling, and problem-solving skills.
- Ability to manage multiple accounts and campaigns and meet deadlines.

📌 Associate Manager-Digital Services (Gurugram)
🏢 Lean Hippo Marketers
📍 Gurugram