Assistant Sales Manager (ASM) — Hillarys India, Bengaluru

Most sales roles hand you a territory. This one hands you a market.

Hillarys is the UK’s largest made-to-measure curtains and blinds brand, and part of Hunter Douglas, the global leader in window coverings, present in over 100 countries. In India we started in Bengaluru, with Hyderabad and Chennai opening soon, and we are still early enough that whoever joins now helps decide how this business sells.

We design, measure, manufacture and install, all in-house. No dealer in between, no franchise. When a customer’s home finally looks the way they imagined it, that was our team, end to end.

About the role

You will lead our Design Consultant team, drive sales targets, and own funnel conversion from lead to closure. That means running performance reviews, coaching consultants, keeping the pipeline healthy, and working with operations so every order is delivered on time.

Key responsibilities

Support sales leadership in delivering monthly revenue, order volume and conversion targets

Lead, coach and develop a team of Design Consultants

Run daily and weekly performance reviews using live CRM data

Own funnel discipline end to end: lead allocation, appointment scheduling, follow-ups, quotation to closure

Identify where conversion is being lost and put corrective actions in place

Coach consultants on product, pricing and closing, including joint customer visits on key opportunities

Manage escalations and high-value customer requirements

Onboard and train new Design Consultants as the team grows

Build the commercial channel through architects, interior designers and builders

Coordinate with operations, production and installation for seamless order execution

What we’re looking for

3–5 years in sales, with experience guiding or mentoring a team

Background in home interiors, furniture, modular kitchens, building materials, consumer durables or a similar consultative,



considered-purchase category A consistent record of achieving targets. You will be coaching people, and that works only if you have carried a number yourself

Comfortable working from CRM data rather than instinct

Strong communication and relationship-building skills

Fluency in English, Hindi and Kannada; additional languages are an advantage

Graduate; MBA an advantage but not essential

Why join us

Real ownership. You are not executing someone else’s playbook. If you can see why conversion is leaking, you get to fix it.

Earnings that move with performance. Fixed salary plus a monthly performance-linked incentive, with additional schemes through the year over and above the regular incentive.

Room to grow with the business. With Hyderabad and Chennai next and more cities to follow, bigger responsibilities go first to the people who built the early results in Bengaluru.

A global brand behind you. Hunter Douglas product standards, systems and training, in a business that still moves like a start-up.

A category people enjoy buying. Customers come to us excited about their home, and that changes what selling feels like every day.

Being straight about what this is

This is a growing business, not a settled one. Processes are still being built, and some days you will be the one building them. You will sit closer to the work than a manager at a larger company: reviewing numbers in the morning, in a customer’s home in the afternoon when a deal needs it. If you want a role where the structure is finished and you simply run it, this is not that one.

If that is the part you would enjoy most, we should talk.

Location: Bengaluru (in office)

Type: Full-time, on-roll

Apply through LinkedIn or send your CV to [email protected] with “ASM — Bengaluru” in the subject line. We read every application and reply either way.

Key skills: Sales Management · Team Leadership · Sales Coaching · CRM · Pipeline Management · Retail Sales · Interior Design Sales · Customer Relationship Management · Performance Management · B2C Sales

📌 Assistant Sales Manager (Bengaluru)
🏢 Hillarys India
📍 Bengaluru