Job Purpose The incumbent shall be responsible to drive the marketing related initiatives in the assigned area and maximize the visibility of the products in the market.
Primary Roles & Accountabilities
· Manage visibility budgets with in the approved budgets parameters to assist in delivery of company's targets.
· TT Promotion in stipulated allocation and criteria.
· Make a Track on the spend v/s budgets by unit or city.
· Significantly upgrade image and visibility in the market.
· Provide Support to the unit teams through coordination with suppliers for timely on field execution of all signage drives related to either visibility or promotion in the market place.
· Develop quality signage vendors across Odisha and ensure adherence of standards across state through constant vendor development and back- checks.
· Market Mapping and Visibility audits.
· Training & Development of Frontline Sales Force/ Marketing Executive for better execution.
· Marketing Initiatives / Signage's.
· Monthly FMO Tracking and Achievement for Sales Development.
· Vendor Reconciliation and POSM management.
Education & Experience:
Ø Regular Graduate / PG with more than 10 years of relevant experience in the industry
📌 Area Manager- Market Development (Bengaluru)
🏢 VARUN BEVERAGES
📍 Bengaluru
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