12 Nov
|
EAX Media
|
Thane
Company Description EAX Media is a data-driven marketing partner that operates as a Fractional CMO and analytics powerhouse, turning insights into precise action and sustainable growth. Rather than relying on assumptions, the team focuses on rigorous analysis, optimization, and market leadership. EAX Media specializes in brand strategy and digital marketing to uncover hidden profit opportunities, maximize ROI, and support scalable expansion.
The company works closely with clients to help them become industry leaders in highly competitive markets.
Role Description The Ads Executive is a full-time, in office role based in Thane, responsible for managing and optimizing digital advertising campaigns across platforms such as Google, Meta, and other paid media channels. Day-to-day tasks include setting up and monitoring campaigns, analyzing performance data, adjusting targeting and budgets, and implementing A/B tests to improve results. The role involves collaborating with internal teams to align ad strategy with brand goals, preparing performance reports, and recommending new opportunities for growth.
The Ads
Executive will also stay updated on industry trends, platform changes,
and best practices to ensure campaigns remain competitive and compliant with advertising policies.
Qualifications
- Robust skills in digital advertising platforms (e.g., Google Ads, Meta Ads Manager, YouTube, Display/Programmatic) and campaign optimization.
- Ability to analyze campaign data, interpret metrics (CPC, CTR, CPA, ROAS), and use analytics tools (e.g., Google Analytics, ad platform dashboards) to drive decisions.
- Experience in audience targeting, keyword research, and budget management for performance-focused campaigns.
- Competence in creating clear, compelling ad copy and collaborating on creative assets for various formats (search, display, video, social).
- Solid understanding of digital marketing fundamentals, including funnel strategies, remarketing, and conversion tracking.
- Excellent communication, collaboration, and time-management skills, with the ability to handle multiple campaigns simultaneously.
- Relevant bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in an agency or performance marketing environment is an advantage.
📌 Ads Executive (Thane)
🏢 EAX Media
📍 Thane