Cluster Head: Job Description

Role summary
The Cluster Head is responsible for the complete running of a group of branches in one region: branch operations, the branch teams, sales and local marketing. They spend most of the week travelling between branches and report on performance every week.

The company is a gold buying and financial services brand, part of an established group, growing across Telangana, Hyderabad and Andhra Pradesh.

Job title:Cluster Head

Department: Sales and Operations

Location: Base branch in the assigned cluster, with daily travel across it

Reports to: Head of Operations

Dotted line Head of Marketing, for marketing activity and sales performance

Team: Typically 6-8 Branch Managers and their branch staff

Experience: 4+ years, including team leadership

Travel City clusters: every branch weekly. District clusters: every branch at least every two weeks

Employment: Full-time, permanent

Key responsibilities

1. Branch operations

- Run day-to-day operations at every branch in the cluster: opening and closing, cash, gold stock and customer documentation
- Make sure every branch follows company process for gold testing, valuation, KYC and payments
- Carry out surprise checks of cash and gold stock, and close audit findings on time
- Keep branches staffed, clean, secure and to brand standards
- Escalate security, fraud or compliance issues the same day

2. Team leadership

- Lead the Branch Managers in the cluster and, through them, all branch staff
- Hire, onboard and train staff with HR; plan rosters and leave cover across branches
- Set monthly targets for each branch and each staff member, and review them one-to-one every month
- Coach teams on customer handling, valuation conversations and closing
- Handle performance and discipline issues with HR

3. Sales

- Own monthly sales and gold purchase targets for the cluster and for each branch
- Track daily branch numbers and act within the week on any branch below target
- Improve walk-in conversion and bring back repeat customers
- Work with the telecalling team so every lead is called, followed up and brought to a branch




- Build local relationships with businesses and community groups that send referrals

4. Marketing

- Plan the cluster’s monthly local marketing calendar with the Marketing team
- Run BTL activity: canopies, society and market activations, temple and festival events, pamphlets and local tie-ups
- Keep branch signage, branding and in-store material up to date
- Support digital campaigns: gather customer reviews, share local updates for social media, track leads by source
- Spend the cluster’s marketing budget as approved and report cost per lead and cost per customer
- Report competitor offers and local customer insights

5. Reporting and MIS

- Maintain daily sales and footfall reports for every branch
- Send a weekly cluster report: sales against target, footfall, leads and conversion, marketing activity and spend, audit points and staffing
- Prepare a monthly cluster review presentation for the Head of Operations and the Head of Marketing
- Keep a log of every branch visit with the actions agreed
- Spot trends in the data and recommend what to change

6. New branch launches

- Support site checks, set-up and staffing for new branches in the cluster
- Run pre-launch and launch marketing with the Marketing team, and track each new branch to target

7. Franchise branches

- Oversee sales performance and brand standards at franchise branches in the cluster
- Act as the day-to-day contact for franchise partners

Qualifications and experience

Required

- Graduate in any discipline; an MBA or PG diploma in sales, marketing or retail management is a plus
- 4+ years in retail sales, branch operations or field sales
- At least 2 years leading a team, ideally across more than one branch, outlet or territory
- Hands-on experience running local marketing or BTL activity
- Strong reporting skills: MS Excel or Google Sheets (formulas, pivot tables,



charts) and PowerPoint
- Fluent Telugu and English
- Own two-wheeler or four-wheeler and a valid driving licence; ready to travel daily within the cluster
- Lives in, or will relocate to, the cluster’s base town

Preferred

- Experience in gold buying, gold loans, jewellery retail, NBFC or banking
- Has opened a recent branch or turned around a weak one
- Works with a CRM or sales dashboard
- Basic knowledge of gold purity testing and valuation
- Hindi

Skills

- Team leadership: leads people across several sites, sets clear targets and follows up fairly
- Sales: reads the numbers quickly, finds why a branch is behind and fixes it
- Marketing: plans local campaigns and knows what each one brought in
- Reporting: produces accurate reports on time, turns data into clear recommendations, presents with confidence
- Integrity: handles cash, gold and customer data honestly

Pay: ₹700,000.00 - ₹800,000.00 per year

Benefits:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Application Question(s):

- How many total years of experience do you have in retail sales, branch operations, or field sales?
- How many years have you led a team? How many branches/outlets and how many people did you manage?
- Are you fluent in Telugu and English (speaking, reading, writing)?
- Do you have your own two-wheeler or four-wheeler and a valid driving licence?
- Are you comfortable with daily travel across multiple branches?
- Do you currently live in, or are you willing to relocate to, the cluster’s base town? Which location are you in now?
- Have you personally run local marketing or BTL activity (canopies, activations, pamphlets, local tie-ups)? Please give an example.
- How comfortable are you with Excel/Google Sheets (formulas, pivot tables) and PowerPoint for weekly and monthly reports?
- Do you have experience in gold buying, gold loans, jewellery retail, NBFC, or banking?
- Current CTC
- Expected CTC
- Notice period
- Current location?

Work Location: In person

📌 Cluster Head (Hyderabad)
🏢 House of hirings Private
📍 Hyderabad