Digital Growth Strategist - On-site l Full - time

Who are we looking for? : Luxury isn’t sold with loud discounts.

It’s sold with precision, perception, and perfect timing.

We are looking for someone who understands paid marketing, lifestyle, luxury brands and use paid media intelligently to drive the right people to the store.

This role is for someone who understands audiences, algorithms, and buying psychology, and knows how to turn digital platforms into a consistent pipeline of high-quality buyers.

Roles and Responsibilities : Paid Media Strategy

- Plan and execute paid marketing campaigns across Meta, Google, and other digital platforms :

- Design strategies to generate high-intent traffic and qualified leads

- Structure campaigns for brand awareness, retargeting, and store conversions

- Identify audience segments most likely to buy fine jewellery

Growth & Performance Optimisation

- Continuously test ad creatives, hooks, targeting and messaging
- Identify winning combinations that deliver the best cost per lead and store visit
- Track campaign performance and optimise budgets for maximum efficiency
- Use data insights to refine targeting and improve conversions

Retargeting & Funnel Building

- Build solid retargeting pipelines to keep Khwaahish top-of-mind

- Use audience segmentation to reach:

- new prospects

- high-value audiences

- existing clients

- Develop funnel strategies that move people from curiosity to store visit





Collaborate With the Creative Team

- Work closely with content creators, designers, and marketing teams
- Guide the team on what kind of creatives convert best
- Ensure ad creatives align with the luxury positioning of the brand

Skills That Matter

- Strong experience with Meta Ads Manager and Google Ads
- Deep understanding of targeting, retargeting, and campaign funnels
- Ability to analyse campaign data and optimise performance
- Knowledge of consumer behaviour in luxury or lifestyle categories
- Familiarity with ad testing frameworks and performance metrics
- Ability to identify creative angles that improve ad performance

Experience

- 3-5 years in performance marketing or digital advertising
- Proven experience running paid campaigns with measurable results
- Experience with luxury, lifestyle, retail or fashion brands is a strong advantage
- Familiarity with analytics tools and tracking systems

Job Types : Full-time, Permanent

Pay: ₹600,000.00 - ₹800,000.00 per year

Ability to commute/relocate:

- Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- How much do you know about Paid Marketing?
- How much do you understand about lifestyle & fashion brands?

Education :

- Bachelor's (preferred)

Experience :

- paid marketing: 3 years (required)

Language :

- English (required)

Work Location: In person

📌 Digital Growth Strategist (Chennai)
🏢 Khwaahish Diamonds
📍 Chennai