Senior Manager / Manager - Marketing Location : We are looking for a strategic, commercially oriented and hands-on B2B marketer to lead business marketing for one of Affle's business units.This role will own the marketing agenda across brand building, demand generation, product marketing, sales enablement and thought leadership.
We are looking for someone who can think like a business owner, understand commercial priorities, identify opportunities to strengthen market relevance and translate them into impactful marketing programs.You will work closely with business, sales and product leadership to define marketing priorities, build differentiated narratives and drive integrated initiatives that support business growth.
This is a business marketing ownership role, not a campaign coordination or marketing communications-only position. You will be accountable for strategy, planning and program outcomes, while partnering with shared marketing specialists for execution.

Business Marketing Strategy & Brand Building
Develop and own the quarterly and annual B2B marketing plan, aligned with business priorities, customer needs and growth opportunities.
Strengthen brand positioning, differentiation and relevance among advertisers, agencies and ecosystem partners.
Translate business priorities into a focused roadmap of high-impact marketing initiatives.
Identify opportunities to build category awareness, educate the market and strengthen brand consideration.
Work with digital, social, communications and creative teams to execute integrated brand-building programs.
Monitor market developments, competitive positioning and customer insights to inform marketing strategy.
Strategic Marketing Programs & Thought Leadership




Conceptualize and lead differentiated marketing initiatives that establish the brand's expertise and strengthen market credibility.
Develop thought leadership programs including industry research, reports, whitepapers, expert content and strategic partnerships.
Own programs end-to-end, from identifying the business prospect and defining the narrative to managing stakeholders, coordinating execution, planning amplification and measuring impact.
Ensure thought leadership translates into meaningful customer engagement and commercial conversations.
Demand Generation & Account-Based Marketing
Work with sales leadership to identify priority customer segments, strategic accounts and commercial opportunities.
Build targeted demand-generation and account-engagement programs using relevant channels, content, partnerships and events.
Partner with marketing operations to leverage CRM data, audience segmentation and marketing automation for targeted outreach and nurturing.
Evaluate performance through account engagement, qualified opportunities, pipeline influence and other relevant business metrics.
Product Marketing & Sales Enablement
Develop and maintain sales-enablement assets, including solution narratives, sales presentations, customer case studies, competitive positioning and proof points.
Events & Partner Marketing
Define an events and partnerships plan aligned with business priorities,



target accounts and customer engagement objectives.
Lead marketing strategy for owned events, industry sponsorships, customer workshops, executive roundtables and partner-led initiatives.
Collaborate with shared events and operations teams to deliver high-quality experiences.
Marketing Planning, Collaboration & Measurement
Own the integrated marketing calendar, ensuring programs are focused, prioritized and aligned with commercial objectives.
Work collaboratively with shared digital, social, creative, events and marketing operations teams to deliver planned initiatives.
Independently lead cross-functional projects, managing stakeholders, dependencies, timelines, budgets and deliverables.
Establish relevant KPIs and track the impact of marketing programs on brand engagement, customer relationships, sales effectiveness and business outcomes.
Use data and customer feedback to continuously refine marketing priorities and improve program performance.
Affle 3i Ltd is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs). Affle 3i Consumer Platform enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced agentic AI capabilities. With innovative technology integrations, Affle maximizes user engagement at every stage of the consumer journey across connected devices with algorithms that go beyond automation and efficiency to deliver next-gen experiences through deep human-vs-non-human data distillation.

📌 Product Marketing Manager Automation (Bengaluru)
🏢 Affle
📍 Bengaluru