Manager – Performance Marketing Location: Bangalore (Work From Office)
Experience Required: 4 to 8 years
Should have handled Performance Marketing Budgets of 20 Cr+ annually

We are seeking a highly analytical and creative Manager/Sr. Manager – Performance Marketing to join our growing marketing team in Mumbai. The ideal candidate will have hands-on experience in lead generation through platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant digital channels, with a solid ability to handle large-scale budgets and drive ROI-driven campaigns.

Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital channels.

- Drive high-quality lead generation, customer acquisition, and brand engagement across international markets.
- Manage and optimize marketing budgets exceeding 20 Cr, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).
- Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns.
- Continuously test and refine ad creatives, bidding strategies,



landing pages, and messaging through A/B testing and analytics.
- Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and copy.
- Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders.
- Lead a high-performing performance marketing team, set KPIs/KRAs, and track team outcomes.

4–8 years of hands-on experience in Performance Marketing.

- Expertise in running campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital media platforms.
- Strong understanding of marketing funnels, analytics, attribution models, and campaign automation.
- Experience with tools like Google Analytics, Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, and CRM systems.
- Excellent leadership and communication skills with experience managing cross-functional teams. • Experience in international performance campaigns is a plus.

📌 Senior Manager - CRM and Performance Marketing (Bengaluru)
🏢 upGrad
📍 Bengaluru