Position: AI-First CRO Copywriter Location: Remote (Global)

This role is for copywriters with hands-on experience writing direct response and conversion rate optimization copy. You'll write headlines, CTAs, landing page copy, and email sequences — and optimize them through high-volume A/B testing.

Puffy is a Top 5 US mattress brand with over $1 Billion in sales. This role pioneers our next-generation conversion strategy—you'll partner with CRO experts to transform data and AI-generated insights into compelling language that turns browsers into buyers.

Drive exponential revenue growth by merging human creativity with AI-powered precision to create conversion-focused content at scale
Amplify our brand voice across all digital channels, ensuring every AI-assisted message is on-brand, persuasive, and helps Americans discover their perfect sleep solutions

While others are still learning basic AI tools, you'll be engineering sophisticated prompt systems that generate high-converting copy at scale. In 12 months, you'll have more practical AI copywriting experience than 99% of marketers will gain in 5 years.

Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales
Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.

Become a Testing Velocity Machine:
Most copywriters launch 1-2 tests per month. Craft & Refine AI-Powered Copy: Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, ensure brand alignment, and optimize for conversion
Master the Art of the Prompt: Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs
Accelerate A/B Testing: Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests,



leveraging AI to generate hypotheses and copy variants faster
Build a Smarter Content Engine: Analyze performance metrics to refine copy and feed learnings back into prompt libraries and AI workflows
Establish Best Practices: Stay at the forefront of AI copywriting technology and prompt engineering, documenting and sharing learnings for the entire marketing team
Manage Prompt & Asset Libraries: Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets

3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results

- At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content
- Deep knowledge of CRO principles, A/B testing methodologies, and data analysis
- Proficiency in prompt engineering: ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals
- An analytical and experimental mindset, with a passion for using data to find what works
- Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics)
- Exceptional editing skills and a meticulous eye for detail
- Ability to thrive in a fast-paced workplace, managing multiple projects and adapting quickly

Your Total Compensation & Benefits

Compensation:
~ Monthly performance bonuses (up to 10%)

Comprehensive medical, dental, and vision insurance

Generous Paid Time Off (PTO) + Public holidays

Remote First: Work from the comfort of your home office
Learning & development opportunities
The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions

📌 Experienced Marketing Copywriter (Remote) (Bengaluru)
🏢 Puffy
📍 Bengaluru