Company Description Pawly Solutions Pvt. Ltd. is building an all-in-one pet care app that offers a wide range of services for pet parents. The platform provides pet insurance, access to vetted mating partners, and online consultations with veterinary doctors and nutritionists. Pawly also connects users to grooming services and offers pet food, toys, and other essentials through its e-commerce features. Joining Pawly means contributing to a growing pet-tech company focused on making comprehensive pet care simple, reliable, and accessible. Role Description The Digital Marketer will manage and execute day-to-day online marketing activities to grow Pawly’s user base and strengthen brand presence. This full time, on-site role is based in Chennai and involves planning and running social media campaigns, optimizing digital channels, and coordinating with design and content teams to deliver engaging marketing assets. Responsibilities include managing paid ads, tracking and analyzing campaign performance, improving conversion funnels, and executing lead generation initiatives across multiple platforms. The role also requires preparing performance reports,



identifying opportunities for growth, and staying current with digital marketing trends in the pet-care and app-based services space. Qualifications
• Strong skills in Digital Marketing and Marketing, with experience planning and executing integrated online campaigns.
• Proficiency in Social Media Marketing for platforms such as Instagram, Facebook, and other relevant channels.
• Experience in Lead Generation using digital channels to acquire and nurture potential customers.
• Ability to use Web Analytics tools to track performance, interpret data, and optimize campaigns.
• Good understanding of app-based or consumer-facing products; pet industry experience is a plus.
• Ability to work on-site in Chennai, collaborate with cross-functional teams, and manage multiple initiatives simultaneously.
• Strong communication skills, attention to detail, and a data-driven approach to problem-solving.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Digital marketer (Chennai)
🏢 Pawly Solutions
📍 Chennai