Position Title
- Sr Brand Manager Location
- Bangalore Job Purpose: The Brand Manager will be responsible for managing projects as innovations from Design of project to Commercialization. This would entail Consumer & Business opportunity identification, development of the mix, managing the Stage-gate process, adherence to consumer testing, ensuring a successful launch and post launch monitoring. Responsibilities
• Prospect Identification
• Identify growth opportunities based on trends, market intelligence and consumer opportunities – across consumer needs, occasions, product type and formats.
• Track global and local trends and collaborate with global/regional innovation teams to identify relevant insights and ideas.
• Translate business, category and consumer insights into strong, scalable ideas and consumer-ready concepts/solutions.
• Create early concepts using compelling narratives and prototypes; work with the consumer insights team to validate desirability.
• Process governance and capability building
• Manage the stage gate process for all NPI projects.
• Collaborate with the CMI teams to test the mix and track consumer traction and responses, post launch.
• Ensure adherence to the stage-gate process and overall NPI governance and ways of working.
• Align with the management team on key decisions and approvals throughout the NPI lifecycle.
• End to end innovation project delivery
- meeting launch timelines
• Own and lead key innovation projects from ideation to in-market commercialization, ensuring projects are delivered on-time and in-line with agreed plans.
• Partner closely with cross-functional teams including R&D;, CMI, Packaging, Supply Chain, Manufacturing, and Legal/Corporate Affairs to deliver against project timelines.




• Collaboration with Global/Regional Teams to ensure timely launch, with quality.
• Monitor post-launch performance, track key input and output KPIs, and course-correct where required to maximize success.
• Building capabilities and culture
• Embed Heineken Ways of Innovation across projects and teams.
• Train and enable cross-functional teams on the Heineken Ways of Innovation and innovation process to ensure consistent adoption, and execution across projects.
• Capture and share innovation learnings and best practices to continuously improve ways of working. Qualifications
• 7+ years of experience related to a large consumer goods company (FMCG/Alcobev industry).
• Working with a large consumer good company.
• On-ground experience in Innovation stage gate/ funnel management, and commercial experience in Innovation Marketing.
• Experience in working with consumer insights, design and communication agencies.
• Experience in cross-functional stakeholder management – domestic and international. Required Skills
• Able to interpret, synthesize and draw actionable recommendations from complex and different sources of insights and data, including trends, foresights.
• Critical to have knowledge about Innovation frameworks and Stage gate processes. Also, Marketing frameworks.
• Knowledge in managing cost cards and creating robust launch plans and brand toolkits.
• Comfortable with consumer testing and development, and monitoring post launch.
• Proven ability to work with and influence cross-functional teams, manage complex workstreams and ensure adherence to delivery timelines.
• Experience in stakeholder management – India and regional/global teams to manage projects, communicate seamlessly.
• Ability to manage workshops and facilitate group discussions.
• Proven examples of driving solutions and driving rigour in end-to-end processes.

📌 Brand Manager (Bengaluru)
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