THE ROLE

You run our quick commerce ads on Blinkit, Instamart, Zepto and BigBasket. You also oversee our ads on Amazon and Flipkart. Hands-on, every day. You read the numbers and fix what is off before anyone asks. No team to manage. No strategy decks. Just sharp execution that grows sales and protects margin.

WHAT YOU WILL DO

Quick commerce (Blinkit, Instamart, Zepto, BigBasket)

- Plan, launch and optimize keyword and placement campaigns on each platform.
- Manage bids, budgets and daypart pacing. Track out-of-budget hours so priority SKUs stay visible at peak demand.
- Allocate spend by city and region based on availability, demand and conversion.
- Track share of voice, CPM, add-to-cart rate, CVR and ROI by SKU. Benchmark against competitors on core keywords.
- Execute deal slots and sale-event budgets with platform account managers.
- Pause or cap spend on low-stock SKUs. Confirm availability before scaling bids.

Amazon and Flipkart

- Review daily performance: ACOS, TACOS, ROAS, CPC and CVR. Step in when numbers slip.
- Adjust bids, budgets and keywords at campaign and SKU level. Run search term analysis and negative keyword mining.
- Find winning and losing SKUs and act on both.
- Keep spend aligned with sales and stock.
- Know the formats: Sponsored Products,



Sponsored Brands and Sponsored Display on Amazon, PLA and PCA on Flipkart.

Across all platforms

- Execute campaigns and budgets for sale events (Big Billion Days, Excellent Indian Festival, Republic Day Sale) and new SKU launches.
- Optimize to margin-based ACOS and ROAS targets and know the break-even point.
- Send daily, weekly and monthly reports in Excel: spend, sales, ROAS and ACOS by platform, campaign and SKU.
- Work with the catalog and creative teams on titles, keywords and ad creatives that improve ad relevance.

WHAT YOU BRING

- 5 to 7 years in e-commerce marketing, including at least 1 year of hands-on quick commerce advertising.
- Hands-on Blinkit ads experience, plus at least one of Instamart, Zepto or BigBasket.
- Working knowledge of Amazon Ads and Flipkart Ads, enough to review, challenge and optimize campaigns.
- Clear on ROAS, ACOS, TACOS, CPM, CVR and break-even economics.
- Advanced Excel: pivot tables, XLOOKUP or VLOOKUP, SUMIFS.
- Experience with at least one ad analytics tool such as Gobblecube, Helium 10 or Pacvue.

GOOD TO HAVE

- Experience on three or more quick commerce platforms.
- Electronics or other high-ticket category experience.
- Experience managing multiple brands or accounts.

📌 Senior Marketplace & Quick Commerce Ads Specialist (Bengaluru)
🏢 GRAVL
📍 Bengaluru