Category: Fashion / Accessories / Beauty / Lifestyle

Location: Bangalore (In office)

Experience: 4-5 years

Mandatory Business Scale Experience: Must have managed or significantly owned a D2C business generating a minimum monthly revenue of ₹4–5 Cr.

About The Role

We are looking for a commercially driven Senior D2C Manager to own and scale Monrow's Direct-to-Consumer (D2C) business.

The role involves end-to-end ownership of the D2C revenue engine, bringing together performance marketing, customer acquisition, website conversion, retention, customer experience and profitability.

The ideal candidate should have a strong understanding of D2C business economics, experience scaling consumer brands and the ability to translate marketing investments and customer insights into sustainable revenue growth.

This is not a pure performance marketing, CRM or website management role. We are looking for someone who understands the complete D2C ecosystem and can connect growth functions to business revenue and profitability.

What You'll Own

D2C Revenue & P&L; Ownership

- Own the overall D2C revenue strategy, business plan and profitability.
- Drive monthly, quarterly and annual revenue targets.
- Optimise CAC, LTV, AOV, CVR, contribution margin and customer payback.
- Develop revenue forecasts, budgets and growth plans with leadership and finance.
- Identify growth opportunities across acquisition, conversion, retention and repeat purchases.
- Drive commercial decisions around pricing, promotions, product mix and discounting.

Performance Marketing & Customer Acquisition
- Lead acquisition strategy across Meta, Google and other relevant digital channels.
- Own performance marketing budgets, CAC, ROAS and acquisition efficiency.
- Experience managing ₹2 Cr+ annual Meta and Google budgets is strongly preferred.
- Demonstrate the ability to deliver approximately 3X+ net ROAS at meaningful scale.
- Build experimentation frameworks across creatives, audiences, campaigns, offers and landing pages.
- Explore opportunities through influencers, creators, affiliates, referrals and organic acquisition.
- Align acquisition strategies with revenue targets, product availability and profitability.

Website & Conversion Optimisation
- Own Monrow's D2C website as a key revenue-generating channel.
- Improve conversion rate, average order value and revenue per visitor.
- Identify friction across discovery, navigation, product pages, merchandising, cart and checkout.
- Lead CRO initiatives, A/B testing and website experimentation.
- Collaborate with technology, design and creative teams to improve the shopping experience.
- Use website analytics and customer behaviour to improve conversion and maximise revenue.

Customer Retention & Lifetime Value
- Own the customer lifecycle and retention strategy.
- Drive repeat purchases, reactivation and customer lifetime value.
- Develop customer segmentation and cohort-based growth strategies.
- Lead lifecycle marketing across WhatsApp, email, SMS and other relevant channels.
- Build strategies for second purchases, cross-selling, upselling and win-back campaigns.




- Improve retention without excessive dependence on discounts.

Product, Merchandising & Inventory Alignment
- Work with product and merchandising teams to identify high-performing products and revenue opportunities.
- Use customer insights and sales data to influence assortment, pricing and merchandising.
- Analyse product-level conversion, demand patterns and customer preferences.
- Align campaigns and promotions with inventory availability.
- Improve product discovery, recommendations and merchandising on the website.

Data, Analytics & Business Intelligence
- Build and maintain a comprehensive D2C business dashboard.
- Track revenue, CAC, ROAS, AOV, CVR, repeat rate, LTV, contribution margin and profitability.
- Analyse customer cohorts, acquisition sources and retention performance.
- Identify growth opportunities and revenue leakages through customer journey analysis.
- Work with finance on budgets, forecasts and business profitability.
- Establish regular performance reviews and data-led decision-making.

Team & Cross-Functional Leadership
- Lead teams across performance marketing, CRM, CRO and D2C operations.
- Establish clear KPIs, ownership structures and performance targets.
- Collaborate with brand, creative, product, merchandising, inventory, finance and technology teams.
- Balance brand-building initiatives with commercial growth objectives.
- Build scalable processes that improve execution efficiency and reduce founder dependency.

What We're Looking For

Mandatory Requirements

- 4-5 years of overall experience in D2C, consumer businesses, fashion, beauty or lifestyle.
- Must have managed or significantly owned a D2C business generating a minimum monthly revenue of ₹4–5 Cr.
- Strong experience in end-to-end D2C business management and revenue growth.
- Demonstrated ownership or significant influence over D2C P&L; and profitability.
- Strong understanding of performance marketing and its impact on revenue and contribution margins.
- Experience managing significant Meta and Google budgets; ₹2 Cr+ annual budget exposure preferred.
- Understanding of CAC, ROAS, AOV, CVR, LTV, retention, contribution margin and payback.
- Experience across customer acquisition, website conversion, CRM and retention.
- Strong understanding of website analytics, CRO and customer behaviour.
- Ability to use data to influence product, pricing and merchandising decisions.
- Experience managing teams and collaborating across business functions.
- Strong commercial acumen, analytical thinking and ownership mindset.

Do Not Apply If

- Your experience is primarily in marketplace management or operations.
- You have worked exclusively in performance marketing without broader D2C business ownership.
- Your experience is limited to CRM, retention or website management.




- You have not managed or significantly influenced a D2C business generating ₹4–5 Cr in monthly revenue.
- You have limited exposure to P&L;, contribution margins and commercial decisions.
- Your role has been purely executional, with limited accountability for business outcomes.

The Person We're Looking For

We are looking for someone who can confidently say:

"Give me the D2C revenue target and P&L;, and I'll identify where the next ₹5 Cr of profitable growth will come from."

Someone who can seamlessly move between:

Performance Marketing → Customer Acquisition → Website Conversion → Product Mix → Customer Cohorts → Retention → LTV → Contribution Margin → Revenue → P&L.;

You don't see performance marketing, website, CRM and merchandising as separate functions. You see them as interconnected drivers of one unified D2C growth engine.

Imagine You've Joined Monrow

First 90 Days

- Understand Monrow's D2C business, consumer, product portfolio and unit economics.
- Audit acquisition, website conversion, retention and overall funnel performance.
- Evaluate marketing budgets, channel efficiency and customer acquisition quality.
- Analyse customer cohorts, repeat behaviour and product performance.
- Identify immediate revenue and profitability opportunities.
- Establish dashboards, KPIs and a 12-month D2C growth roadmap.

Within 6 Months

- Take complete ownership of the D2C revenue engine.
- Establish scalable acquisition, conversion and retention strategies.
- Improve CAC, ROAS, CVR, AOV, repeat rate and contribution margins.
- Strengthen experimentation, website experience and customer conversion.
- Improve alignment between marketing, product, merchandising and inventory.
- Build and strengthen the D2C growth team.

Within 1 Year

- Build a predictable, scalable and profitable D2C business.
- Deliver significant revenue growth while improving contribution margins.
- Establish strong customer acquisition and retention capabilities.
- Improve customer lifetime value and reduce dependency on paid acquisition.
- Build a data-led organisation with clear revenue and P&L; accountability.

Why Join Monrow?
- Own a high-impact mandate across D2C Growth, Revenue and Consumer Experience.
- Work directly with the Founder and senior leadership team.
- Have significant autonomy to build and scale the D2C business.
- Work alongside leaders with experience at Versace, Anita Dongre and Myntra.
- Build and lead a high-performing D2C growth team.
- Opportunity to grow into broader business leadership responsibilities as Monrow scales.

We're building more than a brand. We're building a team of people who love solving meaningful problems, taking ownership and creating lasting impact. If building a profitable, scalable D2C business excites you, we'd love to hear your story.

How To Apply

Kindly email your resume along with a brief overview of your relevant experience to:

[email protected]

Please also mention

Name | Current CTC | Expected CTC | Notice Period | Most Recent Monthly D2C Revenue Managed | Annual Performance Marketing Budget Managed | D2C P&L; Ownership (Yes/No)

📌 SeniorC Manager (Bengaluru)
🏢 Monrow World
📍 Bengaluru