Proposed Role: Senior Copy Writer

Experience: 2 - 3 years

Location: Bangalore (Yeshwantpur)

Key Responsibilities:

- Conceptualise and write engaging, high-performing social media reel content.
- Lead content ideation and create content for key platforms, including Instagram, YouTube, LinkedIn, etc.
- Develop campaign narratives and social-first content formats.
- Ensure consistency in brand voice and tonality across platforms.
- Collaborate closely with design, video, and marketing teams.
- Stay updated on social media trends and platform changes to keep content relevant.
- Review and refine content to maintain quality and consistency.
- Track content performance, understand key metrics and KPIs, and optimise content accordingly.

Requirements:





- 23 years of experience in social media/content writing.
- Strong understanding of platform-specific content, especially Instagram, YouTube, and short-form videos.
- Ability to create engaging content, including reels, scripts, campaigns, and content series.
- Excellent writing skills with clarity, brevity, and solid storytelling abilities.
- Experience working in a fast-paced environment (agency experience would be an added advantage).
- A strong portfolio showcasing relevant social media and campaign work.

📌 Senior Copywriter (Bengaluru)
🏢 K12 Techno Services
📍 Bengaluru