THE CRAFTURE |

Location: Sector 67, Gurugram | Full time | Work from office

About the role The Crafture creates bespoke solid wood furniture for homes and hospitality projects. We are looking for a hands-on Meta Ads Specialist to manage Facebook and Instagram campaigns and generate qualified enquiries for custom furniture and complete home furnishing projects.

Key responsibilities

- Plan, launch and optimise lead generation and sales campaigns across Facebook and Instagram.
- Build audience strategies for premium homeowners, architects, interior designers and hospitality buyers.
- Manage budgets, campaign structure, retargeting and audience exclusions; make spending decisions using lead quality and sales outcomes.
- Test creative hooks, videos, carousels, ad copy and lead forms with the design and content team.
- Track lead quality with the sales team, identify poor enquiries and use CRM feedback to improve campaign performance.
- Maintain Pixel and Conversions API tracking with technical support; check events, attribution and lead delivery.
- Report spend, cost per lead,



cost per qualified lead, appointments and sales outcomes; propose clear next actions.

What we are looking for
- Proven experience managing Meta Ads Manager independently, supported by campaign examples and measurable results.
- Robust understanding of lead generation, audience testing, retargeting, creative testing and budget optimisation.
- Ability to analyse CTR, CPC, CPM, CPL, frequency and conversion data alongside lead quality.
- Comfort with spreadsheets, reporting and coordination with sales and creative teams.
- Experience in furniture, interiors, real estate, luxury or other high consideration categories is preferred.

How success will be measured Qualified enquiries, cost per qualified lead, consultation or appointment bookings, lead to order conversion and revenue attributable to campaigns. Targets will be agreed against current performance and the available budget.

📌 Performance Marketing Manager (Gurugram)
🏢 The Crafture
📍 Gurugram