own the marketing strategy for our education initiatives end to end.

CAREERS / Marketing Manager - Education Initiatives

Marketing Manager - Education Initiatives

Takshashila’s education programmes equip working professionals, students and public servants with the frameworks to think rigorously about public policy, technology and geopolitics. We are looking for a Marketing Manager to lead how these programmes are positioned, promoted and grown.

Role Details

LOCATION

Bengaluru

TYPE

Full-time

About the Role

You will own the marketing strategy for our education initiatives end to end, including setting the annual plan, running campaigns online and offline, managing a team and a budget, and building lasting relationships with our students and alumni. You will grow the visibility and reach of our courses while protecting what makes them distinctive: intellectual rigour, alignment with core values, independence and a commitment to public service.

Key Responsibilities

Strategy & Planning

- Develop and own the annual marketing strategy and plan for Takshashila's education products and courses, aligned with enrolment goals and the institution's mission.
- Set and meet measurable targets for reach, leads, conversions and enrolment.
- Build an understanding of our learner segments, their motivations and the competitive landscape, and use it to sharpen positioning and messaging.

Campaigns & Channels

- Plan and execute integrated campaigns across digital and offline channels.
- Work with the communications and research teams to turn our faculty's work and course content into compelling marketing material.
- Work with the operations team to manage the course admissions funnel, from awareness to enquiry to enrolment, and continuously improve conversion.





Brand & Values

- Maintain and strengthen the brand equity of Takshashila's education programmes, ensuring all marketing reflects our values and our standards of credibility.
- Build loyalty among current learners and alumni, so that they become our most effective advocates.

Community & Outreach

- Design and run outreach initiatives with our student and alumni community, including alumni networks, ambassador programmes, testimonials, events and referral initiatives.
- Build partnerships with universities, organisations and qualified networks to extend the reach of our programmes.

Team & Budget Management

- Lead, mentor and manage a marketing team, and coordinate with the internal teams, agencies and vendors.
- Own and manage the marketing budget, allocating spend for impact and reporting on return on investment.

What We’re Looking For

- A degree in marketing, communications, business or a related field. At least 8 years of marketing experience, ideally in education, edtech, publishing, non-profits or knowledge-driven organisations.
- A proven track record of developing and executing annual marketing plans with measurable results.
- Experience managing teams and budgets.
- Strong command of digital marketing, including performance marketing, SEO/SEM, email, social media and analytics tools, along with experience running offline campaigns and events.
- Excellent writing and communication skills, and the judgement to market an intellectually serious institution without diluting it.
- A data-driven approach, comfort with CRM and marketing automation tools, and a willingness to use AI tools in your work.
- Genuine interest in public policy and in Takshashila’s mission.

Ready to apply?

Applications reviewed on a rolling basis.

APPLY NOW

📌 Marketing Manager - Education Initiatives (Bengaluru)
🏢 The Takshashila Institution
📍 Bengaluru