Company: Toffee Coffee Roasters (TCR)

Location: Bengaluru | Work from Office

Experience: 1–5 Years

Employment Type: Full-Time

About Toffee Coffee RoastersToffee Coffee Roasters is one of India's growing specialty coffee brands, on a mission to make great coffee an everyday experience.

With a strong presence across D2C, quick commerce, marketplaces, and an expanding network of grab-and-go coffee outlets, we're building a brand that combines great coffee, distinctive storytelling, and a modern consumer experience.

We're looking for a creative, culturally aware, and commercially driven Content Strategist who can build compelling narratives and make TCR a brand people love, engage with, and remember.

Key Responsibilities1. Content Strategy & Planning

- Own TCR's overall content strategy across Instagram, YouTube, LinkedIn, website, and other digital platforms.
- Develop monthly content calendars aligned with product launches, campaigns, cultural moments, and business objectives.
- Identify emerging trends, consumer insights, and content opportunities relevant to our audience.
- Build distinct content pillars around coffee, lifestyle, education, entertainment, and brand storytelling.

2. Social Media & Brand Storytelling

- Develop engaging content concepts for Reels, short-form videos, carousels, static posts, and brand campaigns.
- Establish a consistent and recognizable brand voice across channels.
- Create original, culturally relevant content that connects with Gen Z and millennial consumers.
- Translate coffee products, origins, brewing methods, and everyday coffee rituals into compelling stories.
- Build storytelling around our coffee outlets, baristas, customers,



and behind-the-scenes experiences.

3. Creative Direction & Execution

- Work closely with graphic designers, video editors, photographers, and content creators to bring ideas to life.
- Write engaging scripts, hooks, captions, campaign concepts, and creative briefs.
- Guide photoshoots, video production, and content execution.
- Ensure all content meets brand guidelines while continuously experimenting with new formats.

4. Influencer & Community Content

- Identify and collaborate with relevant creators, influencers, and brand advocates.
- Develop creator-led content campaigns and user-generated content initiatives.
- Build content that encourages conversations, shares, saves, and organic brand discovery.
- Explore creative partnerships with lifestyle, food, coffee, and culture communities.

5. Performance & Content Analytics

- Track content performance across reach, engagement, shares, saves, watch time, and follower growth.
- Identify winning content formats and scale successful ideas.
- Collaborate with the performance marketing team to develop high-performing advertising creatives.
- Use data and consumer insights to continuously improve creative output.
- Balance brand-building content with commercially effective storytelling.

What We're Looking For




- 1–5 years of experience in content strategy, social media, or creative marketing, preferably with a D2C, FMCG, F&B;, or lifestyle brand.
- Solid understanding of Instagram, YouTube Shorts, and emerging social media trends.
- Excellent storytelling, copywriting, and creative ideation skills.
- Ability to independently conceptualize campaigns and execute content plans.
- Valuable understanding of visual aesthetics, photography, video formats, and creative direction.
- Familiarity with content analytics and social media performance metrics.
- Strong project management skills and ability to coordinate multiple creative stakeholders.
- A genuine interest in consumer brands, pop culture, food, lifestyle, and coffee.

What Success Looks Like
- A distinctive, consistent, and engaging content identity for TCR.
- Increased organic reach, brand awareness, and meaningful audience engagement.
- A repeatable pipeline of high-quality, original content.
- Stronger storytelling around product launches, coffee education, and retail experiences.
- Content that contributes to customer acquisition, brand consideration, and loyalty.

Why Join TCR?You'll have the opportunity to shape the voice and creative identity of an ambitious Indian specialty coffee brand as we scale across digital commerce and physical retail. This is a role for someone who wants to do more than manage a social media calendar — we want someone who can build a brand through content.

Apply: Share your CV, portfolio, and examples of content or campaigns you've conceptualized or executed.

- Location: Bengaluru (Work from Office)

📌 Content Strategist (Bengaluru)
🏢 Toffee Coffee Roasters
📍 Bengaluru