Job Title:

Content & Editorial Lead — Math of Marketing

Company:

Project Worldwide

Workplace Type:

Hybrid / Remote — Bangalore, Karnataka, India

Employment Type:

Full-time

About the Role / :

About Math of Marketing

Math of Marketing, a strategic initiative by Project Worldwide, is creating intellectual property to redefine and standardize how marketing success is measured.

Through the Annual Conference, flagship Whitepaper, and Executive Briefings, we connect forward-thinking CMOs and marketing leaders to exchange actionable insights on effectiveness, measurement, and decision-making.

We combine creativity with data-driven strategy to build a global community of up-to-date marketers focused on clear, accountable, and impactful results.

Role Overview:

We are hiring a Content & Editorial Lead to serve as Editor-in-Chief of the Math of Marketing IP.

You will translate research on marketing effectiveness, MMM, attribution, brand vs. performance, and ROI into a compelling narrative that CMOs read, share, and use in boardroom decisions.

This is not a social media role. You will own the flagship whitepaper and all executive thought leadership for the platform.

Key Responsibilities:

- Own the end-to-end narrative, structure, and editorial quality of the Annual Whitepaper: How Modern CMOs Measure What Matters
- Convert complex research and data into executive summaries, briefings, keynote scripts, op-eds, and articles for CMO and CFO audiences
- Interview senior marketing leaders (B2B and B2C) from the Math of Marketing Brain Trust and develop sharp, quotable insights
- Collaborate with Research & Insights and Data / Measurement teams to validate claims, models, and frameworks before publication
- Develop and maintain a consistent editorial voice: evidence-led, opinionated, CMO-to-CMO, free of jargon
- Build and manage the annual editorial calendar:



Conference → Whitepaper → Executive Briefings → Roundtables → Social
- Work with design to create clear, high-impact data visualizations and charts
- Repurpose core insights across multiple formats while maintaining editorial integrity

Qualifications:

Required

- 6-9 years of experience in editorial, content strategy, business journalism, or B2B / B2C thought leadership
- Proven experience shipping long-form research reports, whitepapers, or books
- Experience interviewing senior executives and translating interviews into compelling narratives
- Ability to write for CMO and CFO audiences with clarity, brevity, and strong point of view
- Ability to simplify complex topics such as MMM, attribution, and incrementality without losing accuracy
- Strong editing skills with high editorial standards

Preferred:

- Background in Marketing, Business, Economics, or Data Journalism
- Experience working with research and analytics teams
- Experience in Indian and global markets
- Experience supporting keynotes, panels, or conference content

Skills:

Content Strategy, Editorial Leadership, Whitepaper Writing, Thought Leadership, Executive Communications, Storytelling, Research Synthesis, B2B Marketing, B2C Marketing, Marketing Measurement

What We Offer:

- Opportunity to lead editorial for a flagship industry IP
- Direct access to India's top CMOs and marketing leaders
- Collaboration with Project Worldwide's global network of 2,300 experts across 42+ locations
- High-visibility, high-impact role with ownership from day one

About Project Worldwide:

Project Worldwide is a global power grid of marketing agencies. Operating from 45 plus locations worldwide, we run on a Hyperconnected Creative model — fusing cross agency talent to build groundbreaking work for the world's most iconic brands. Headquartered in Auburn Hills, Michigan, we're redefining collaboration. See how at http://project.com

📌 Content & Editorial Lead (Bengaluru)
🏢 Math of Marketing
📍 Bengaluru