Company : Akshayakalpa Farms and Foods Pvt. Ltd.

Location: Bengaluru

Department : Category

Reporting To : Category Head

Work Timings : 9:00 AM – 6:00 PM

Job Summary:

We are seeking a proactive and detail-oriented professional to manage New Product

Development (NPD) and Category Management for the milk and dairy segment. The role involves market analysis, product innovation, cross-functional coordination, and driving category growth across retail and digital platforms.

Key Responsibilities

1. New Product Development (NPD)

- Conduct market research and analyze trends to identify new product opportunities.
- Develop product concepts, formulations, and packaging in collaboration with crossfunctional teams.
- Manage end-to-end product development including timelines, trials, and approvals.
- Ensure compliance with quality, safety, and regulatory standards.
- Track product performance post-launch and recommend improvements.

2. Category Management (Milk & Dairy)

- Analyze sales trends, consumer preferences, and competitor activity to identify growth

opportunities.
- Coordinate with the retail team to ensure effective product placement, visibility, and

promoter training.
- Collaborate with the e-commerce team to manage product listings, availability, content,

promotions, and fulfilment.
- Drive direct distribution (ADD) sales through market insights,



activations, and sampling

initiatives.
- Work with the marketing team to develop communication content including social media,

influencer campaigns, emailers, and blogs.
- Manage end-to-end category quality by coordinating with backend teams to ensure

adherence to standards.
- Collaborate with internal stakeholders to develop category extensions, new products, and

improvements to existing products.

Key Skills Required:

- Strong analytical and problem-solving skills.
- Understanding of FMCG / Dairy industry.
- Project management and cross-functional coordination.
- Knowledge of retail and e-commerce operations.
- Creative thinking and marketing understanding.
- Good communication and stakeholder management.

Preferred Qualifications:

- MBA / Bachelor’s degree in Marketing, Business, or Food Technology
- 0–3 years of relevant experience (freshers can apply).

Compensation & Benefits:

- Internship Stipend: ₹10,000 per month.
- Full-Time CTC: ₹4,00,000 per annum (based on experience and previous salary).
- Opportunity for full-time conversion based on performance

What We Offer:

- Exposure to end-to-end product lifecycle
- Opportunity to work on innovative dairy products
- Fast-paced and learning-driven workplace

📌 Category R&D (Bengaluru)
🏢 Akshayakalpa Organic
📍 Bengaluru