Job Title: Brand Marketing Manager - (Skincare & Cosmetics | eCommerce / D2C Offline)

Location: Bangalore / Mumbai

Department: Marketing / Brand

Reports to: Founder

Employment Type: Full-time

About the Role

We are looking for an experienced Brand Marketing Manager who has built brand structure, led Go-To-Market (GTM) strategies, and driven strong brand ownership and consistency across eCommerce, D2C, and Offline channels.

This role owns the brand end-to-end from defining structure and guidelines to ensuring consistent execution across digital platforms, marketplaces, campaigns, events, and offline touchpoints. You will also manage external agencies and partners to deliver high-quality, on-brand work.

Key Responsibilities

Brand Structure & Ownership

- Own and evolve the overall brand structure, positioning, messaging framework, and visual identity.
- Develop, maintain, and enforce the Brand Book across all touchpoints.
- Act as the primary brand guardian ensuring consistency in look, feel, tone, and messaging everywhere the brand appears.
- Drive internal brand adoption and train teams on brand guidelines.

Go-To-Market (GTM) Strategy

- Lead end-to-end GTM planning and execution for new product launches, range extensions, and campaigns.
- Define target audience, value proposition, messaging hierarchy, channel mix, and launch roadmap.
- Align cross-functional teams (Product, E-commerce, Sales, Retail, and Creative) around a unified GTM plan.
- Balance brand building with commercial outcomes across online and offline channels.

Multi-Channel Activation (eCom / D2C Offline)

Ensure consistent brand presence and storytelling across:

- eCommerce & D2C Brand website, product pages,



marketplaces (Amazon, Nykaa, Flipkart, etc.)
- Digital platforms Meta (Facebook & Instagram), Google (Search, YouTube, Display), and other digital channels including Mobile App / Playstore.
- Campaigns Always-on and burst campaigns (awareness, consideration, conversion)
- Offline Retail, up-to-date trade, events, pop-ups, and experiential activations
- Packaging, email, content, and other consumer touchpoints

Agency & Partner Management

- Brief, manage, and evaluate creative, media, content, and production agencies.
- Ensure all agency outputs strictly follow the Brand Book and brand standards.
- Build strong working relationships with freelancers, influencers, and production partners.
- Drive quality, timelines, and cost efficiency from external partners.

Performance & Brand Health

- Define and track brand KPIs (awareness, consideration, consistency scores, engagement, and contribution to sales).
- Use consumer insights and performance data to refine brand and GTM strategy.
- Manage brand marketing budgets effectively across channels.

Required Experience & Skills

- 10 years of brand marketing experience, preferably in skincare, cosmetics, beauty, or personal care.
- Proven experience building brand structure and implementing a full Brand Book.




- Strong track record of leading GTM strategies for product launches.
- Hands-on experience across eCommerce / D2C and Offline channels.
- Demonstrated ability to drive brand ownership and consistency across multiple mediums.
- Experience managing creative and media agencies.
- Strong understanding of Meta, Instagram, Google, marketplaces, and offline brand activations.
- Excellent project management, stakeholder management, and communication skills.
- Ability to balance brand building with business results.

Preferred Qualifications

- Prior experience in D2C or omnichannel beauty/skincare brands.
- Experience working with both digital-first and traditional retail environments.
- Familiarity with beauty consumer behavior, ingredient storytelling, and visual aesthetics.
- Exposure to packaging and retail brand experience.

What Success Looks Like

- Clear brand structure and a living Brand Book that is consistently applied.
- Successful GTM launches with strong brand coherence across eCom, D2C, and Offline.
- High brand consistency across Meta, Google, Instagram, website, marketplaces, packaging, campaigns, and events.
- Effective agency management delivering quality work on time and on brand.
- Measurable improvement in brand health alongside commercial contribution.

Play Store

Role: Brand Management, Industry Type: Beauty & Personal Care, Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Marketing Education PG: MBA/PGDM in Marketing Key Skills Skills highlighted with ‘‘ are preferred keyskills BrandingMarketingGtm StrategyEcommerce Marketing Brand MarketingBrand StrategyMarketing Strategy

📌 Brand Marketing Manager - Skincare & Cosmetics (Bengaluru)
🏢 hellomealsonme.com
📍 Bengaluru