Fleet Supply Executive

Location:
Mumbai Department: Fleet Ops.
- Supply Employment Type: Full-time

About the Role
We are looking for a Fleet Supply Executive to drive the acquisition, onboarding, activation and ongoing management of delivery partners across assigned locations. The role will focus on building a strong and reliable delivery partner fleet by identifying area-wise supply requirements, sourcing new partners, managing the onboarding funnel, improving activation and retaining existing partners. The executive will work closely with field recruiters and internal teams to ensure a consistent pipeline of delivery partners and healthy fleet availability across key areas. The ideal candidate should be proactive, target-oriented and comfortable managing field teams and engaging with delivery partners in a fast-paced environment. 1. Fleet Acquisition & Sourcing
• Drive delivery partner acquisition to meet location-wise and area-wise fleet requirements.
• Identify high-potential sourcing locations, rider catchment areas and relevant acquisition channels.
• Build and maintain a consistent pipeline of prospective delivery partners through field sourcing, referrals, local networks and other channels.
• Plan and execute on-ground acquisition activities to generate qualified partner leads.
• Set daily and weekly acquisition targets and ensure consistent progress against them.
• Track lead generation, follow-ups, conversion and joining performance to improve acquisition efficiency. 2. Onboarding & Activation
• Own the delivery partner onboarding journey from initial enquiry through registration, verification and activation.
• Coordinate with onboarding and verification teams to ensure timely completion of partner documentation and formalities.
• Drive newly onboarded partners to complete their first order and become active on the platform.
• Monitor the onboarding funnel and identify reasons for partner drop-offs at each stage.
• Follow up with pending and partially onboarded partners to improve conversion and activation rates.
• Maintain accurate records of leads, onboarding status, activation and first-order completion. 3. Existing Fleet Management, Engagement & Retention
• Manage and build relationships with the existing delivery partner fleet across assigned areas.




• Track partner activity levels and identify inactive, low-activity and at-risk partners.
• Drive partner reactivation initiatives to bring inactive partners back onto the platform.
• Conduct regular partner interactions and field visits to understand concerns, expectations and reasons for inactivity.
• Communicate partner earning opportunities, incentive programmes, referral schemes and relevant policy updates.
• Develop engagement initiatives that improve partner participation, satisfaction and long-term retention.
• Identify recurring reasons for partner churn and recommend initiatives to improve fleet stability. 4. Field Team & Recruitment Management
• Coordinate and manage field recruiters or acquisition executives to achieve assigned fleet acquisition targets.
• Allocate sourcing areas and daily activity plans to the field acquisition team.
• Monitor individual team performance across lead generation, partner onboarding and activation.
• Conduct regular reviews, provide guidance and support the team in improving conversion and productivity.
• Ensure field team members maintain accurate lead and partner acquisition trackers.
• Identify hiring or sourcing capacity gaps and escalate requirements to the relevant team. 5. Area-wise Fleet Planning & Supply Growth
• Understand area-wise fleet requirements and identify locations where additional delivery partners need to be acquired.
• Maintain visibility of active, inactive and newly onboarded partners across assigned areas.
• Prioritise acquisition efforts based on identified supply gaps, partner availability and business growth requirements.
• Recommend local sourcing strategies to strengthen fleet coverage in priority areas.
• Work with internal stakeholders to align acquisition plans with changing supply requirements. 6. Reporting & Performance Tracking
• Maintain daily and weekly trackers covering leads generated, partners onboarded, activated and retained.




• Prepare regular updates on acquisition pipeline, conversion rates, activation performance and field team
• productivity.
• Track key performance indicators and take corrective action where targets are not being achieved.
• Highlight sourcing challenges, onboarding bottlenecks and partner churn trends with supporting data.
• Share progress against assigned acquisition and fleet growth targets with the reporting manager. Key Skills & Competencies
• Strong communication, interpersonal and relationship-management skills.
• Ability to acquire, onboard and engage delivery partners at scale.
• Experience in field recruitment, lead generation and target-driven sourcing.
• Strong team coordination and the ability to manage field acquisition teams.
• Good understanding of delivery partner behavior, fleet supply and last-mile delivery ecosystems.
• Solid follow-up, negotiation and problem-solving skills.
• Working knowledge of Excel/Google Sheets and basic performance trackers.
• Self-driven, organized and comfortable working towards daily and monthly targets.
• Willingness to travel locally for field visits and partner acquisition activities. Preferred Experience
• 1–3 years of experience in fleet acquisition, delivery partner onboarding, field recruitment, logistics, e-commerce, food delivery, quick commerce or similar sectors.
• Experience working with delivery partners, riders, drivers, field recruiters or on-ground acquisition teams.
• Prior experience in managing sourcing targets, onboarding funnels or partner engagement initiatives will be preferred.
• Freshers with strong communication skills and an aptitude for field acquisition may also be considered. Key Performance Indicators (KPIs)
• New delivery partner leads generated against assigned targets.
• New delivery partner acquisition and joining rate.
• Onboarding completion and verification rate.
• New partner activation and first-order completion rate.
• Onboarding funnel conversion and drop-off rate.
• Active fleet growth across assigned areas.
• Existing partner retention and reactivation rate.
• Reduction in partner inactivity and churn.
• Field recruiter productivity and target achievement.
• Area-wise fleet supply gap closure.

📌 Fleet Supply Executive (Mumbai)
🏢 Dispatch Network
📍 Mumbai