Fleet Supply Executive

Location: Mumbai

Department: Fleet Ops. - Supply

Employment Type: Full-time

About the Role

We are looking for a Fleet Supply Executive to drive the acquisition, onboarding, activation and ongoing management of delivery partners across assigned locations. The role will focus on building a strong and reliable delivery partner fleet by identifying area-wise supply requirements, sourcing new partners, managing the onboarding funnel, improving activation and retaining existing partners. The executive will work closely with field recruiters and internal teams to ensure a consistent pipeline of delivery partners and healthy fleet availability across key areas.

The ideal candidate should be proactive, target-oriented and comfortable managing field teams and engaging with delivery partners in a fast-paced environment.

1. Fleet Acquisition & Sourcing

- Drive delivery partner acquisition to meet location-wise and area-wise fleet requirements.
- Identify high-potential sourcing locations, rider catchment areas and relevant acquisition channels.
- Build and maintain a consistent pipeline of prospective delivery partners through field sourcing, referrals, local networks and other channels.
- Plan and execute on-ground acquisition activities to generate qualified partner leads.
- Set daily and weekly acquisition targets and ensure consistent progress against them.
- Track lead generation, follow-ups, conversion and joining performance to improve acquisition efficiency.

2. Onboarding & Activation

- Own the delivery partner onboarding journey from initial enquiry through registration, verification and activation.
- Coordinate with onboarding and verification teams to ensure timely completion of partner documentation and formalities.
- Drive newly onboarded partners to complete their first order and become active on the platform.
- Monitor the onboarding funnel and identify reasons for partner drop-offs at each stage.
- Follow up with pending and partially onboarded partners to improve conversion and activation rates.
- Maintain accurate records of leads, onboarding status, activation and first-order completion.

3. Existing Fleet Management, Engagement & Retention

- Manage and build relationships with the existing delivery partner fleet across assigned areas.




- Track partner activity levels and identify inactive, low-activity and at-risk partners.
- Drive partner reactivation initiatives to bring inactive partners back onto the platform.
- Conduct regular partner interactions and field visits to understand concerns, expectations and reasons for inactivity.
- Communicate partner earning opportunities, incentive programmes, referral schemes and relevant policy updates.
- Develop engagement initiatives that improve partner participation, satisfaction and long-term retention.
- Identify recurring reasons for partner churn and recommend initiatives to improve fleet stability.

4. Field Team & Recruitment Management

- Coordinate and manage field recruiters or acquisition executives to achieve assigned fleet acquisition targets.
- Allocate sourcing areas and daily activity plans to the field acquisition team.
- Monitor individual team performance across lead generation, partner onboarding and activation.
- Conduct regular reviews, provide guidance and support the team in improving conversion and productivity.
- Ensure field team members maintain accurate lead and partner acquisition trackers.
- Identify hiring or sourcing capacity gaps and escalate requirements to the relevant team.

5. Area-wise Fleet Planning & Supply Growth

- Understand area-wise fleet requirements and identify locations where additional delivery partners need to be acquired.
- Maintain visibility of active, inactive and newly onboarded partners across assigned areas.
- Prioritise acquisition efforts based on identified supply gaps, partner availability and business growth requirements.
- Recommend local sourcing strategies to strengthen fleet coverage in priority areas.
- Work with internal stakeholders to align acquisition plans with changing supply requirements.

6. Reporting & Performance Tracking

- Maintain daily and weekly trackers covering leads generated, partners onboarded, activated and retained.




- Prepare regular updates on acquisition pipeline, conversion rates, activation performance and field team
- productivity.
- Track key performance indicators and take corrective action where targets are not being achieved.
- Highlight sourcing challenges, onboarding bottlenecks and partner churn trends with supporting data.
- Share progress against assigned acquisition and fleet growth targets with the reporting manager.

Key Skills & Competencies

- Strong communication, interpersonal and relationship-management skills.
- Ability to acquire, onboard and engage delivery partners at scale.
- Experience in field recruitment, lead generation and target-driven sourcing.
- Solid team coordination and the ability to manage field acquisition teams.
- Good understanding of delivery partner behavior, fleet supply and last-mile delivery ecosystems.
- Strong follow-up, negotiation and problem-solving skills.
- Working knowledge of Excel/Google Sheets and basic performance trackers.
- Self-driven, organized and comfortable working towards daily and monthly targets.
- Willingness to travel locally for field visits and partner acquisition activities.

Preferred Experience

- 1–3 years of experience in fleet acquisition, delivery partner onboarding, field recruitment, logistics, e-commerce, food delivery, quick commerce or similar sectors.
- Experience working with delivery partners, riders, drivers, field recruiters or on-ground acquisition teams.
- Prior experience in managing sourcing targets, onboarding funnels or partner engagement initiatives will be preferred.
- Freshers with strong communication skills and an aptitude for field acquisition may also be considered.

Key Performance Indicators (KPIs)

- New delivery partner leads generated against assigned targets.
- New delivery partner acquisition and joining rate.
- Onboarding completion and verification rate.
- New partner activation and first-order completion rate.
- Onboarding funnel conversion and drop-off rate.
- Active fleet growth across assigned areas.
- Existing partner retention and reactivation rate.
- Reduction in partner inactivity and churn.
- Field recruiter productivity and target achievement.
- Area-wise fleet supply gap closure.

📌 Fleet Supply Executive - Mumbai
🏢 Dispatch Network
📍 Mumbai