Job Description – Facebook & Meta Ads Manager

Company: Edu Creative Digication (OPC) Pvt. Ltd.
Department: Digital Marketing
Job Title: Facebook & Meta Ads Manager
Employment Type: Full time
Experience: 1–3 Years (Hands-on experience preferred)

Job Overview

We are looking for a performance-driven Facebook & Meta Ads Manager responsible for planning, executing, monitoring, and optimising paid advertising campaigns across Facebook and Instagram.

The candidate must have practical experience in lead generation, conversion campaigns, retargeting, audience segmentation, campaign scaling, and advertising performance analysis.

Key Responsibilities

- Plan, create, and manage Facebook and Instagram advertising campaigns.
- Manage Meta Ads Manager, Business Manager and advertising accounts.
- Develop lead generation campaigns for educational courses, software products, websites, mobile applications and digital services.
- Create and manage campaign structures, ad sets, audiences and creatives.
- Implement custom audiences, lookalike audiences and retargeting campaigns.
- Perform A/B testing of creatives, headlines, copy, CTAs and audiences.
- Monitor CPL, CPC, CPM, CTR, conversion rates and ROAS.




- Optimize campaigns to reduce cost per qualified lead.
- Manage daily and monthly advertising budgets.
- Install and configure Meta Pixel and Conversions API.
- Implement event tracking and conversion tracking.
- Generate weekly and monthly advertising performance reports.
- Identify opportunities to improve campaign performance and scale successful campaigns.

Required Technical Skills

- Meta Ads Manager
- Facebook Business Manager / Business Portfolio
- Facebook Pixel
- Meta Conversions API
- Custom and Lookalike Audiences
- Retargeting and Remarketing
- Lead Generation Campaigns
- WhatsApp Advertising
- A/B Testing
- Canva / Creative coordination
- Meta Ads Reporting and Analytics

Performance KPIs

- Cost Per Lead (CPL)
- Qualified Lead Generation
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Campaign Budget Efficiency

Mandatory Requirement

Candidates must demonstrate actual experience managing live Meta advertising campaigns. Theoretical knowledge alone will not be sufficient.

Pay: ₹13,000.00 - ₹25,000.00 per month

Benefits:

- Flexible schedule

Work Location: Remote

📌 Facebook Ads Manager (India)
🏢 Independent Skill Development Mission - ISDM kolkata
📍 India