Company description Moventus is building India’s first Performance Age: a score that shows how your body performs across endurance, strength and mobility, plus a training plan built to improve it. Physical performance is one of the strongest signals of long-term health, and we turn it into something people can measure, track and act on, through the Moventus app and our AI coach. We’re pre-seed, our beta is about to launch in Bengaluru, and we’re launching more widely soon. The team is small and founder-led, so you’ll own a lot from day one. Role description Brand & Content Lead, Moventus (Bengaluru)You’ll decide how Moventus sounds, and make everything we publish sound like it. Our name, mission and visual identity are set. Our voice isn’t consistent yet across the app, website, social and video. You’ll fix that, then run the content engine that carries us from the Bengaluru launch to Mumbai and beyond. You’ll report directly to the founder. What you’ll do
• Have 6+ years building brand and content for consumer brands, and have owned a voice end to end, not just executed someone else’s.
• Define the Moventus voice and tone, and write guidelines that agencies, freelancers and teammates can follow
• Own the narrative around Performance Age and physical performance as a biomarker,



in language that beginners understand and experts trust
• Plan, write and publish content across Instagram, LinkedIn, X, the website and email, on a weekly rhythm
• Build a video-first content funnel, and brief and direct our videographer
• Run launch content and campaigns, and manage our branding agency and freelancers to the standard you set
• Work with our physios, coaches and advisors to turn the science into transparent content, without overclaiming
• Work with product so app copy, onboarding and notifications sound like the same brand
• Track what works (beta applications, sign-ups, engagement) and change course quickly You might be a fit if you
• Have built or shaped a consumer brand voice, ideally in health, fitness, sport or wellness
• Write exceptionally well and can show work you’re proud of
• Are comfortable with short-form video, from concept to a finished edit
• Take health claims seriously and can make evidence engaging without hype
• Prefer doing to delegating. You’ll write, edit and post yourself.
• Can work on-site in Bengaluru (hybrid) Nice to have: a sport or training background, experience managing agencies, comfort telling stories with data. Please send a portfolio or links to your work with your application.

📌 Head of Brand (Bengaluru)
🏢 Moventus
📍 Bengaluru