Role & responsibilities

- Develop and execute social media strategies for Instagram and LinkedIn in alignment with the company's brand objectives.
- Plan, create, and manage a monthly content calendar, ensuring consistent and engaging content across platforms.
- Conceptualise and execute creative content, including reels, posts, carousels, stories, videos, and LinkedIn articles.
- Coordinate with internal teams to gather inputs and develop content around company updates, projects, employee engagement, achievements, and brand initiatives.
- Manage end-to-end content execution, including ideation, scripting, briefing designers, reviewing creatives, and publishing.
- Stay updated with social media trends, platform algorithms, industry developments, and competitor activities.
- Drive audience growth, engagement, and brand visibility through organic social media initiatives.
- Manage community engagement by responding to comments, messages, and relevant interactions.
- Monitor and analyse social media performance using platform analytics and prepare periodic performance reports.
- Identify opportunities for collaborations, influencer partnerships,



and other initiatives to enhance brand reach.
- Explore and implement innovative social media campaigns to strengthen the company's employer branding and overall brand positioning.

Preferred candidate profile

- 3-5 years of experience in social media marketing or digital marketing.
- Proven experience managing Instagram and LinkedIn accounts for a brand or organisation.
- Robust understanding of content strategy, social media trends, algorithms, and audience engagement.
- Excellent written and verbal communication skills.
- Ability to conceptualise creative content, campaigns, and brand storytelling.
- Familiarity with social media analytics and performance tracking tools.
- Basic understanding of creative tools such as Canva and video editing applications is preferred.
- Ability to independently manage multiple campaigns, timelines, and deliverables.
- Prior experience in real estate, construction, interior design, or related industries will be an added advantage.

📌 Manager - Social Media Marketing (Bengaluru)
🏢 Indecimal
📍 Bengaluru