14 Nov
|
Aerospike
|
Bengaluru
14 Nov
Aerospike
Bengaluru
Job highlights
- Proven Field Marketer: 5+ years of field marketing,event marketing,or demand generation experience,ideally in B2B enterprise software,with a track record of delivering measurable pipeline in the APAC region
- Fluency in English is required
Job Summary
We are seeking an experienced, strategic, and high-performing Field Marketing Manager to drive pipeline and revenue across the Asia-Pacific region. Based in India, you will own regional field strategy and execution, and you thrive in a rapid-paced, multi-market environment where every program is expected to earn its place in the pipeline. We sell to the elite engineers and technology leaders architecting demanding, real-time systems, and your mission is to put Aerospike in front of them before our competitors do. You wont just run events; you will build integrated, account-based programs that connect with regional Sales, BDRs, and Partners, and you will be accountable for turning attention into qualified pipeline and closed revenue.
Responsibilities
- Own the Regional Field Strategy: Build and execute an annual and quarterly APAC field marketing plan aligned to global campaign themes, regional sales priorities, and target account lists. You will work hand-in-hand with regional Account Executives, Sales Leadership, and BDRs on territory planning, account prioritization, and program design, running regular syncs to keep marketing and sales aligned on the same accounts.
- Plan and Execute High-Impact Events: Deliver a portfolio of in-person and virtual programs, including executive roundtables, customer dinners, webinars, and partner-led events across India, Southeast Asia, Australia and New Zealand, Japan, Taiwan, and South Korea. You manage the full lifecycle: business case, budget, vendor and venue selection, logistics, speaker and content coordination, on-site execution, and post-event reporting.
- Drive Account-Based Programs: Partner with Demand Generation and Sales to design targeted, multi-touch ABM plays for priority accounts in industries such as financial services, fintech and payments, telecommunications,
e-commerce, and digital-native businesses. Orchestrate integrated campaigns that combine events, digital, direct outreach, and content to open doors with the full buying committee, from lead engineers to C-level executives.
- Convert Engagement into Pipeline: Work with BDRs and AEs to ensure rigorous, timely follow-up on every event lead, with clear handoffs, SLAs, and feedback loops. Make sure no opportunity slips through the cracks and that attribution is captured accurately in Salesforce.
- Govern Budget and Measure ROI: Manage the APAC field budget with discipline. Use one-page event proposals, pre-defined success criteria, and post-event scorecards to decide what to scale, fix, or stop. Report on pipeline sourced and influenced, cost per opportunity, and return on investment.
- Collaborate Across Partners and Channels: Work with cloud, technology, and SI partners and regional channel partners to co-market and co-host programs that extend Aerospikes reach across the region.
- Localize with Judgment: Adapt global messaging, content, and campaign assets for the diverse markets, languages, and business cultures of APAC, and ensure every program complies with local data privacy, anti-bribery, and hospitality regulations.
- Drive Market Intelligence: Share insights from the field with Product Marketing, Product, and Sales Leadership on messaging effectiveness, competitive dynamics, customer objections, and emerging trends in the APAC market.
- Manage Vendors and Contracts: Source and manage regional agencies for attendee acquisition, event co-hosting, and onsite support. Ensure contracts and outcomes for each vendor is set and reported on accordingly.
Who You Are
- Proven Field Marketer: 5+ years of field marketing, event marketing, or demand generation experience, ideally in B2B enterprise software, with a track record of delivering measurable pipeline in the APAC region. Experience in database, data infrastructure, cloud, or developer tools is critical.
- Strategic and Hands-On: You can build a regional plan and also run the event yourself. You are as comfortable negotiating with a venue as you are presenting a pipeline forecast to Sales Leadership.
- Account-Based Thinker: You understand how to build programs around named accounts and buying committees, and you can work with Sales to prioritize where marketing effort will matter most.
- Financially Disciplined: You manage budgets rigorously, build clear business cases, and are not afraid to cut programs that do not perform.
- AI-Augmented Operator: You actively use generative AI tools (ChatGPT, Claude, etc.) to research accounts, draft content, analyze results, and work faster and smarter.
- Credible with Technical Audiences: You can engage with engineers, architects, and technology executives, and you understand what makes a technical event worth attending.
- Exceptional Collaborator: You build trust quickly with Sales, BDRs, Demand Generation, Product Marketing, and Partners across time zones and cultures. You communicate clearly, follow through, and are comfortable working with a global team, including regular overlap with US and EMEA colleagues.
- Practical Requirements: Based in India with the ability to travel across APAC. Fluency in English is required; additional Asian languages (for example Japanese, Mandarin, or Bahasa) are a plus.
Your Up-to-date, AI-Augmented Tech Stack
We care more about your workflow mastery than specific tool lock-in. Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Field Marketing Manager, APAC (Bengaluru)
🏢 Aerospike
📍 Bengaluru