Kanakkupillai.com is the online platform of Govche India Private Limited, a virtual accountancy firm, Headquartered in Chennai. We offer comprehensive business solutions from business setup planning to navigating legal and regulatory compliance — ensuring seamless support for every stage of your business journey.
Work location: Adambakkam (near St.Thomas Mount Railway station)
Key Responsibilities:
1. Leadership & Strategy:
- Lead and mentor the digital marketing team to achieve monthly and quarterly lead generation targets.
- Develop and execute a comprehensive digital marketing roadmap covering SEO, SEM, and Paid Social.
- Collaborate with sales and product teams to align marketing efforts with business goals.
2. Organic Growth (The SEO Expert):
- On-Page SEO: Execute deep on-page optimization, including content structure, internal linking, and keyword mapping.
- Off-Page SEO: Drive high-quality backlink strategies and brand mentions to improve domain authority.
- Technical SEO: Perform regular site audits to fix crawl errors, improve site speed, and manage schema markup.
- Keyword Research: Identify high-intent, "low-hanging fruit" keywords to dominate search engine results.
3. Paid Lead Generation (Performance Marketing):
- Meta Ads: Design, launch, and optimize Facebook and Instagram ad campaigns for lead generation and retargeting.
- Google Ads: Manage Search, Display,
and Video campaigns; focus on improving Quality Score and reducing CPL (Cost Per Lead).
- Tracking: Expert-level management of Google Tag Manager (GTM) to ensure 100% accurate conversion tracking and event monitoring.
4. 360-Degree Digital Marketing:
- Oversee broader digital activities including Email Marketing, Social Media management, and Content Marketing.
- Analyze end-to-end consumer journeys and optimize the "conversion funnel" to reduce drop-offs.
5. Analytics & Reporting:
- Utilize Google Analytics (GA4) and Search Console to provide actionable insights.
- Prepare weekly/monthly performance reports for the management team, focusing on Lead Quality and ROI.
Required Technical Skills:
- Minimum 5 years of experience in Digital Marketing, with at least 3 years in a leadership/managerial role.
- Proven track record of ranking websites on Page 1 for competitive keywords.
- Proficient in SEO tools, GTM, Screaming Frog and related tools.
- Hands-on experience with Meta Ads Manager and Google Ads.
Interested candidates can contact/whatsapp (phone hidden)
Job Types: Full-time, Permanent
Advantages:
- Health insurance
- Life insurance
- Paid sick time
- Provident Fund
Application Question(s):
- Please mention your current take home salary
- Leadership experience how many years?
- Please mention your brief Paid and Organic SEO experience
Work Location: In person
Apply on Kit Job: kitjob.in/job/45dkxj
📌 Digital Marketing Manager (SEO & Performance Marketing) (Adambakkam)
🏢 Govche India
📍 Adambakkam
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