Digital Marketing Manager (SEO & Performance Marketing) (Adambakkam)

Digital Marketing Manager (SEO & Performance Marketing) (Adambakkam)

01 Apr
|
Govche India
|
Adambakkam

01 Apr

Govche India

Adambakkam

- *About Us –**
- *Kanakkupillai.com** is the online platform of **Govche India Private Limited,** a virtual accountancy firm, Headquartered in Chennai.

nWe offer comprehensive business solutions from business setup planning to navigating legal and regulatory compliance — ensuring seamless support for every stage of your business journey.n
- *Work location:** Adambakkam (near St.Thomas Mount Railway station)
- *Key Responsibilities:**
- *1. Leadership & Strategy:**
- Lead and mentor the digital marketing team to achieve monthly and quarterly lead generation targets.
- Develop and execute a comprehensive digital marketing roadmap covering SEO, SEM, and Paid Social.
- Collaborate with sales and product teams to align marketing efforts with business goals.
- *2.

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Organic

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Growth (The SEO Expert):**

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- On-Page SEO: Execute deep on-page optimization, including content structure, internal linking, and keyword mapping.
- Off-Page SEO: Drive high-quality backlink strategies and brand mentions to improve domain authority.
- Technical SEO: Perform regular site audits to fix crawl errors, improve site speed, and manage schema markup.
- Keyword Research: Identify high-intent, "low-hanging fruit" keywords to dominate search engine results.
- *3.

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Paid Lead

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Generation (Performance Marketing):**

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- Meta Ads: Design, launch, and optimize Facebook and Instagram ad campaigns for lead generation and retargeting.
- Google Ads: Manage Search, Display,



and Video campaigns; focus on improving Quality Score and reducing CPL (Cost Per Lead).
- Tracking: Expert-level management of Google Tag Manager (GTM) to ensure 100% accurate conversion tracking and event monitoring.
- *4. 360-Degree Digital Marketing:**
- Oversee broader digital activities including Email Marketing, Social Media management, and Content Marketing.
- Analyze end-to-end consumer journeys and optimize the "conversion funnel" to reduce drop-offs.
- *5. Analytics & Reporting:**
- Utilize Google Analytics (GA4) and Search Console to provide actionable insights.
- Prepare weekly/monthly performance reports for the management team, focusing on Lead Quality and ROI.
- *Required Technical Skills:**
- Minimum 5 years of experience in Digital Marketing, with at least 3 years in a leadership/managerial role.
- Proven track record of ranking websites on Page 1 for competitive keywords.
- Proficient in SEO tools, GTM, Screaming Frog and related tools.
- Hands-on experience with Meta Ads Manager and Google Ads.
- *Interested candidates can contact/whatsapp (phone hidden)**

nJob Types: Full time, Permanentn

Benefits

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- Health insurance
- Life insurance
- Paid sick time
- Provident Fund

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Application Question(s)

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- Please mention your current take home salary
- Leadership experience how many years?
- Please mention your brief Paid and Organic SEO experience

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Work Location: In person

📌 Digital Marketing Manager (SEO & Performance Marketing) (Adambakkam)
🏢 Govche India
📍 Adambakkam

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