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Key Responsibilities

- Develop and implement social media brand strategies, campaigns, and monthly content plans to build brand awareness and support business goals

- Manage day-to-day handling of social media platforms, including publishing, scheduling, monitoring, and audience engagement

- Create, maintain, and execute editorial and posting calendars aligned with marketing campaigns, seasonal initiatives, and business priorities

- Work closely with the digital marketing team to strategize and implement innovative ideas for audience growth, lead generation, and brand visibility

- Plan and execute social media campaigns across platforms such as Instagram, Facebook, Linked In, X, Tik Tok, and other relevant channels

- Monitor campaign and platform performance using analytics tools and provide actionable insights for improvement

- Research industry trends, competitor activity, audience behavior, and best-performing content formats to keep the brand relevant and competitive

- Optimize content and campaign strategies to increase traffic, engagement, reach, and follower growth

- Review campaign success and recommend ways to improve content quality, performance, and ROI

- Drive engagement through collaborations with influencers, creators, or brand partners in coordination with the marketing or PR team

- Collaborate with marketing, design, content, PR, and event teams to align brand messaging, promotions, launches, and communications

- Write clear, concise, and engaging copy for social media posts, captions, campaigns, and related digital content

- Maintain an active and professional brand presence while ensuring consistency in tone, messaging, and visual identity across all platforms

RequirementsRequired Skills and Qualifications

- Minimum 5 years of experience in social media management, strategy, and campaign execution





- Strong experience in managing multiple social media platforms for brand growth and engagement

- Proven ability to develop innovative content and campaign ideas that deliver measurable results

- Hands-on experience with social media scheduling and management tools such as Hootsuite, Sprout Social, or similar platforms

- Experience using Facebook Insights, Instagram Insights, Linked In Analytics, Google Analytics, and other reporting tools

- Strong understanding of content strategy, audience engagement, social media trends, and campaign optimization

- Excellent written and verbal communication skills

- Strong analytical, organizational, and time management abilities

- Ability to work collaboratively with cross-functional teams including digital marketing, design, content, PR, and events

- Strong project management skills with the ability to handle multiple campaigns and deadlines simultaneously

Preferred Qualifications

- Experience in paid social campaign coordination and boosting strategies

- Knowledge of influencer outreach and collaboration strategies

- Familiarity with SEO principles and how social media supports website traffic and brand discoverability

- Experience in agency, marketing, or fast-paced brand environments will be an added advantage

Key Performance Indicators (KPIs)

- Growth in followers, reach, and engagement across social media platforms

- Timely execution of posting schedules and campaign calendars

- Performance of organic and campaign-based content

- Improvement in click-through rates, website traffic, and conversions from social channels

- Quality and consistency of brand messaging across platforms

- Effectiveness of innovative growth strategies and campaign ideas

BenefitsLocation: Mohali (In office role)
Shift Timings: 08:30 PM - 05:30 AM
Working Days: Monday to Friday
Cab Facility: Provided

Apply on Kit Job: kitjob.in/job/4cw4a0

📌 Senior Social Media Associate (Mohali)
🏢 Virtual Admins
📍 Mohali