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Marketing Lead – MumbaiThe Cocktail Story

Location: Mumbai

Company: The Cocktail Story

Industry: Experiential Marketing | Events | Alco-Bev | Culture & Lifestyle

Work Mode: Full-Time | On-Site

About Us

The Cocktail Story is a 360° experiential marketing and production agency creating high-impact experiences across nightlife, culture, music, fashion, hospitality, and alco-bev. From large-format festivals and brand launches to on-trade activations, retail visibility, and digital storytelling — we build experiences end-to-end.

We are looking for a Marketing Lead for our Mumbai branch who understands culture, hospitality, nightlife, premium experiences, and brand building — someone who can lead marketing strategy while also driving execution on-ground.

Role Overview

The Marketing Lead will be responsible for building and leading marketing initiatives for both:

- The Cocktail Story as an agency brand
- Client campaigns and experiential properties

This role requires a strong blend of:

- Strategic thinking
- Creative ideation
- Brand partnerships
- Digital understanding
- Event marketing
- Influencer & media relations
- Team management
- Client-facing communication

The ideal candidate should understand how modern culture, luxury, nightlife, music, food, fashion, and experiences intersect with marketing.

Key ResponsibilitiesBrand & Marketing Strategy

- Develop and execute marketing strategies for The Cocktail Story Mumbai
- Build visibility for the agency across experiential, hospitality, fashion, and lifestyle ecosystems




- Create campaigns that strengthen TCS positioning as a leading experiential agency
- Drive storytelling across social media, PR, events, and partnerships

Campaign & Experience Marketing
- Lead marketing plans for brand campaigns, launches, and experiential properties
- Build go-to-market strategies for events, launches, and IPs
- Work closely with creative, design, production, and client servicing teams
- Create integrated amplification plans combining digital + on-ground

Digital & Content
- Oversee Instagram, LinkedIn, and digital communication strategies
- Guide content calendars, campaign narratives, reels, creator collaborations, and launches
- Understand performance marketing basics and audience targeting
- Ensure all communication aligns with brand tone and aesthetics

Partnerships & Culture
- Build strong relationships with:
- Influencers
- Media
- Venues
- Hospitality partners
- Artists
- Fashion & lifestyle communities
- Identify cultural trends and convert them into relevant campaign opportunities

PR & Brand Presence
- Lead PR opportunities, founder visibility, and industry positioning
- Identify speaking opportunities, collaborations, features, and experiential showcases
- Build stronger recall for The Cocktail Story within the marketing and hospitality industry





Team Management
- Lead and mentor marketing executives and creative coordinators
- Coordinate with internal departments for smooth campaign rollouts
- Ensure timelines, deliverables, and campaign quality are maintained

Requirements
- 5–8+ years of experience in:
- Marketing
- Brand Strategy
- Experiential Marketing
- Lifestyle/Hospitality Marketing
- Agency Environment
- Strong understanding of:
- Social media
- Influencer marketing
- Cultural marketing
- Event marketing
- Luxury/lifestyle communication
- Excellent presentation and communication skills
- Strong network within Mumbai’s hospitality, nightlife, fashion, or entertainment ecosystem is preferred
- Ability to handle fast-paced execution environments
- Highly creative with strong aesthetic sensibility
- Experience working with premium or alco-bev brands is a plus

What We’re Looking For

Someone who:

- Understands culture beyond marketing decks
- Can convert ideas into scalable experiences
- Is equally comfortable in strategy meetings and on-ground execution
- Understands premium audiences and experiential storytelling
- Can build relationships and open current opportunities for the agency
- Has strong ownership and leadership skills

Why Join Us?
- Opportunity to work with leading alco-bev and lifestyle brands
- Exposure to large-scale experiential campaigns and premium events
- Creative and fast-growing environment
- High ownership role with direct impact
- Prospect to shape culture-first marketing in India

Apply on Kit Job: kitjob.in/job/4jqbb2

📌 Brand Experience Lead (India)
🏢 The Cocktail Story
📍 India