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POSITION Performance Marketing Associate SPECIALISATION Paid Campaigns Google Ads Meta IG SEO On-page Off-page Employment Type Full-Time ABOUT PARIKSHE PARIKSHE is Karnataka s leading digital learning platform dedicated to SSLC and PUC students Our mission is to ensure high-quality education reaches every student regardless of their background in a bilingual Kannada English format With over 2 5 lakh active users across our YouTube channel and mobile app PARIKSHE is redefining how students prepare for state board exams in Karnataka ABOUT THE ROLE We are seeking a result-driven Marketing Associate with a valuable understanding of Paid Marketing grasp of SEO content strategy and digital tools to enhance PARIKSHE s online visibility and drive measurable performance outcomes This role goes beyond implementation and you will be expected to deliver growth in traffic engagement and conversions through well-executed digital initiatives You will be responsible for developing and executing high-impact on paid campaigns on-page and off-page SEO strategies creating performance-oriented blog content and contributing to the planning and execution of digital marketing campaigns Your efforts will directly contribute to key KPIs such as organic reach lead generation and user acquisition The ideal candidate will collaborate closely with our product and academic teams to ensure that all content is aligned with strategic goals and reaches the right audience effectively You will also leverage analytics tools to track results optimize campaigns and continuously improve performance KEY RESPONSIBILITY AREAS KRAs Marketing Promotions Collaborate with the design and video team to create promotional content Ideate and Strategize paid marketing efforts Google Ads social media ads Meta IG YouTube SEO Analyze content and campaign performance and provide reports SEO Execution Strategy Plan and implement on-page SEO strategies meta tags keyword placement content structuring Optimize the keyword ranking in SERP Google Search console On page off page strategies Perform off-page SEO link building directory submissions SERP Ranking website Regularly audit website health and recommend improvements Track and Report Website Performance using GA4 Content Creation Blogging Write and publish SEO-based blog articles related to education and exam prep Collaborate with the academic team to extract insights and convert them into readable blog content Tool Management Reporting Use tools like Google Search Console Google Analytics Meta Ads Manager etc Basic knowledge of keyword research tools like Ubersuggest SEMRush or Ahrefs Maintain marketing dashboards and track KPIs ELIGIBILITY SKILL REQUIREMENTS Work Experience Minimum 2 years of relevant work experience in performance digital marketing Technical Skills Strong understanding of SEO best practices on-page off-page Familiarity with tools like Google Search Console Meta Facebook Ads Manager Google Sheets Experience with WordPress or CMS-based blogging platforms is a plus CreativeSkills Strong writing and editing skills Ability to turn educational topics into engaging content Knowledge of regional education trends in Karnataka is a bonus Language Skills Exposure in kannada is a plus In-depth knowledge of the Karnataka market- Mandatory OTHER DETAILS Location Bangalore WFO Job Type Full-time Pay 350 000 00 - 600 000 00 per year Benefits Provident Fund Application Question s Do you have experience in On-page Off-page SEO What is your current salary Do you have experience in Paid Campaigns Google Ads Meta IG Do you read write in Kannada Education Bachelor s Preferred Experience Total 2 years Preferred Location Bengaluru Karnataka Preferred Work Location In person

Apply on Kit Job: kitjob.in/job/4sj20x

📌 Performance Marketing Associate (Karnataka)
🏢 Cultural Club in Indiranagar
📍 Karnataka