Job Description
Company Description
nEaton Business School (EBS), part of Westford Education Group, offers globally recognized certifications and educational programs to working executives around the world. EBS provides a learning platform where learners from diverse backgrounds can interact with industry-experienced faculty and professionals, enabling them to stay updated with real-world trends. Through strategic partnerships with accredited Universities and awarding Bodies in the UK and Europe, EBS offers flexible, affordable DBA/MBA/Diploma programs via its state-of-the-art Learning Management System.
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nRole Description
nThis is a full-time onsite role for a Performance Marketer at Eaton Business School. The role involves strategizing and implementing performance marketing campaigns, analyzing campaign performance, optimizing for conversions, and driving lead generation. Some work from home is acceptable for this position.
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nQualifications
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- Digital Marketing, Marketing Analytics, and Campaign Optimization skillsn




- Strong analytical skills and data-driven decision-makingn
- Excellent written and verbal communication skillsn
- Ability to work independently and collaborativelyn
- Previous experience in the education sector is a plusn
- Bachelor's degree in Marketing, Business, or related fieldn

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nDescription
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- Develop, execute, and manage high-performing lead generation campaigns across Google Ads, Facebook, LinkedIn, and other platforms.n
- Continuously optimize targeting, bidding strategies, ad creatives, and landing pages to improve campaign performance.n
- AI Tools & Automation Expertise: AdCreative.ai, Surfer SEO / MarketMuse, Revealbot / Madgicx, TrendWatching / Exploding Topics / Glimpse or knowledge on other AI tools.n
- Use advanced analytics platforms and AI tools to track KPIs, user behavior, and performance trends.n
- Experience with retargeting, custom audiences, lookalike audience creation, conversion tracking, p

📌 Performance Marketer (Kunnathur)
🏢 Eaton Business School
📍 Kunnathur