Performance Marketer
Location: Janakpuri, Current Delhi (Onsite – Full-Time)
Ad Budget Managed: ₹50K – ₹1.5 Lakh/month (Google + Meta)
Experience: 4+ Years

If your idea of performance marketing goes beyond simply running ads and hitting publish,we'd love to meet you. We are seeking a Performance Marketer who understands the fulllifecycle of paid campaigns, makes decisions backed by data, and takes complete ownership from strategy and execution to measurable business outcomes.

ABOUT CAO JEWELLERY
Cao Jewellery is a handcrafted statement jewellery brand on a mission to change the way the world experiences jewellery. We believe that beautifully crafted, meaningful pieces shouldn't be reserved for the few, they should be within reach of every person who desires them.

ROLE OVERVIEW
Full-cycle performance role: from campaign strategy to optimisation to reporting — you own it all.You will strategise, execute, and optimise paid campaigns on Meta (Facebook & Instagram)and Google Ads (Search, Display & Shopping) for us.



You manage monthly ad budgets between ₹50K and ₹1.5 Lakh across platforms — not just running ads, but building structured, insight-led campaigns that drive measurable business outcomes.

WHAT WE MEAN BY 'PERFORMANCE MARKETER'
A performance marketer at Cao is someone who:
• Understands and builds campaign architecture — not as an executor, but as a strategist who knows when to follow best practices and when to break them
• Can identify audience signals, creative fatigue, and funnel drop-offs and act on them proactively
• Handles budget allocation with precision and confidence — not guesswork or over-spend
• Sets a clear optimisation hypothesis for every test — no random changes, no open loops
• Reviews their own campaign data, tracks their own KPIs, and holds themselves to a performance standard before anyone else does
• Treats every underperforming campaign as data, not as failure

KEY RESPONSIBILITIES

Campaign Strategy & Execution
• Strategise and execute pai

📌 Performance Marketer (India)
🏢 CAO Jewellery
📍 India