Role & responsibilities

1. Shape Culture Strategy

- Work with the Gurgaon brand team to define culture marketing strategy for India, across music, comedy, food/epicurean culture and youth culture.

- Bring ideas and campaigns that grow brand love and cultural relevance, not just reach.

- Act as the go-to cultural voice within the team, championing bold, original ideas while staying true to the brand's global identity.

1. Drive Content, Partnerships and Experiences

- Contribute to and help execute culturally rooted campaigns across content, partnerships, creator collaborations and experiential marketing.

- Build relationships with artists, comedians, chefs, labels and creative partners, and know how to balance their voice with brand objectives.

- Support the planning and execution of high-impact experiential activations,



live events and fan experiences that connect the brand to culture in ways people actually remember.

1. Work Across Team

- Partner closely with the Gurgaon brand team on day to day priorities and with the Mumbai agency team on broader strategy and execution.

- Bring strategists, creatives, creators and partners into one transparent point of view.

1. Make It Measurable

- Support measurement frameworks for culture and content marketing.

- Use audience insight and performance data to refine ideas and show business impact, without diluting the cultural edge of the work.

1. Stay Ahead of Culture

- Stay ahead of cultural trends, shifts in consumer behaviour and the competitive landscape across India.

- Bring fresh, outside-in thinking to the brand and agency team.

📌 Content & Culture Specialist (Delhi)
🏢 TalentStack
📍 Delhi