Location: Bangalore, India

Department: Marketing – MEConnect Growth Team

Employment Type: Full-Time

Experience: 4–8 Years

About the Role

We are looking for a Brand & Campaign Strategist to join our growing MEConnect Growth Team and drive the strategic planning of campaigns, brand communication and content across our group companies.

The role will work across a portfolio of education brands operating across India and the Middle East, currently comprising Middle East College (MEC), Oman; Jumeira University (JU), Dubai; and AiD Bangalore.

This is a strategic role that sits at the intersection of business objectives, brand strategy and marketing execution. The successful candidate will translate institutional and business priorities into integrated marketing campaigns, clear communication strategies and actionable briefs for the execution teams.

Working closely with the Head of Marketing and relevant business and on-ground teams, the role will ensure that marketing initiatives across the group are strategically planned, creatively strong, market-relevant and executed consistently across digital and offline channels.

The role will also provide strategic direction and mentorship to a young marketing execution team, helping improve the quality, consistency and effectiveness of marketing outputs across the group.

Key Responsibilities

1. Brand, Content & Communication Strategy

· Develop and drive the overall content and communication strategy across the group brands.

· Build campaign-led content calendars that go beyond individual social media posts and create connected brand stories across channels.

· Define content pillars, communication themes, messaging frameworks and campaign narratives aligned with brand positioning.

· Guide content development across social media, websites, blogs, email marketing, brochures, videos, events and other marketing touchpoints.

· Ensure consistency in brand messaging, tone of voice and visual communication while adapting communication appropriately for different markets and audiences.

· Identify emerging content formats, platform opportunities and relevant trends that can strengthen brand engagement and visibility.

· Guide stronger storytelling around students, faculty, programs, campus experiences, outcomes and institutional strengths.

2. Strategic Briefing & Marketing Quality

· Act as the strategic quality owner for marketing deliverables across the group brands.

· Translate campaign objectives into clear and actionable briefs for designers, content writers, video editors, performance marketers, web teams and other execution resources.

· Review creatives, videos, copy, websites, landing pages,



advertisements and marketing collateral for strategic alignment, accuracy, quality and brand consistency.

· Ensure campaigns and content communicate the intended message clearly and are aligned with the target audience and business objective.

· Establish best practices, review processes and quality standards to improve execution efficiency and minimise errors.

· Provide constructive feedback to the execution team and drive continuous improvement in the quality of marketing outputs.

· Mentor and guide junior team members, helping them develop stronger strategic and creative thinking.

3. Cross-Functional Coordination & Project Management

· Act as a key coordination point between the India-based MEConnect marketing team and relevant stakeholders across the group companies.

· Work closely with business, admissions, academic and other internal stakeholders to understand priorities and translate them into actionable marketing plans.

· Coordinate with design, content, social media, web development, performance marketing and other marketing resources to ensure smooth campaign execution.

· Manage campaign timelines, approvals, dependencies and deliverables across multiple brands and projects.

· Proactively identify bottlenecks and work with relevant stakeholders to keep campaigns on track.

· Ensure clear communication and alignment between strategy and execution teams.

4. Campaign Performance & Optimization

· Monitor campaign performance across digital and relevant offline channels and identify opportunities for improvement.

· Work closely with the Performance Marketing team to align brand campaigns, organic content, paid campaigns and lead-generation initiatives.

· Evaluate campaign effectiveness using relevant metrics such as engagement, website traffic, enquiries, lead quality, conversion and other relevant business indicators.

· Use campaign insights and analytics to refine messaging, content, targeting and future campaign strategies.

· Encourage a test-and-learn approach across campaigns and channels.

5. Leadership & People Development

· Provide strategic guidance and mentorship to junior members of the marketing team.

· Support the Head of Marketing in driving team priorities, improving execution quality and developing team capabilities.





· Take ownership of key marketing initiatives and demonstrate strong leadership and decision-making skills.

· Help build a culture of accountability, collaboration, continuous learning and high-quality execution.

· Develop the leadership capabilities required to take on broader responsibilities within the group over time.

Required Skills

· Brand Strategy & Communication

· Content Strategy & Storytelling

· Social Media Strategy

· Digital Marketing Fundamentals

· Marketing Quality Assurance

· Marketing Analytics & Reporting

· Audience & Market Research

· Project Coordination

· Mentoring & Team Management

· Strong Presentation & Communication Skills

· Strong Creative & Strategic Thinking

· Excellent Attention to Detail

Preferred Experience

· 4–8 years of experience in brand marketing, campaign strategy, content marketing, integrated marketing or a related role.

· Experience working across multiple brands, markets or business units is preferred.

· Experience in higher education, EdTech, education, services or other consumer-facing industries is an advantage.

· Proven experience in developing integrated marketing campaigns from strategy through execution.

· Strong understanding of digital marketing, content strategy and social media.

· Experience working with creative and digital marketing teams and providing strategic direction.

· Experience mentoring, guiding or managing junior marketing professionals.

· Ability to manage multiple priorities and campaigns simultaneously.

· Ability to understand business objectives and translate them into clear marketing strategies and execution briefs.

· Demonstrated leadership potential and the ability to take ownership of broader responsibilities over time.

Education

Bachelor’s degree in Marketing, Business Administration, Mass Communication, Advertising or a related field.

An MBA or relevant marketing certifications will be an added advantage.

Why Join Us?

Join the MEConnect Growth Team and work across a portfolio of education brands operating across India and the Middle East.

As a Brand & Campaign Strategist, you will have the prospect to work across different markets, audiences and brand environments while playing a key role in shaping how our institutions communicate, engage and grow.

You will work closely with marketing leadership and cross-functional teams to build campaigns, shape brand narratives, mentor creative talent and drive measurable marketing impact across the group.

This is an opportunity for someone who enjoys strategy as much as execution, wants exposure to multiple markets and brands, and is looking to grow into a larger marketing leadership role.

📌 Brand & Campaign Strategist (Bengaluru)
🏢 Middle East College
📍 Bengaluru