Responsibilities •Own Cognizant, industry, and partner event execution — Service Line-led and funded engagements including industry conferences, partner summits, and association events where SEG clients are present •Map the full F2F event universe for SEG's target buyers; build an annual event calendar with clear business development objectives for each activation •Curate target attendee lists for events, in accordance with the strategy of the service line •Manage all event logistics: agency coordination venue, invitations, speaker preparation, in office coordination, and post-event follow-up sequences in Winzone •Connect SEG into regional field marketing teams (EMEA, APJ, BUs) — identify where SEG content and SMEs can be integrated into existing programmes rather than building parallel pipelines •Identify and facilitate SEG SME participation in external events; coordinate speaker briefing and talking-point preparation with the AD •Manage partner co-marketing event activations with AWS, Azure, and AI platform partners; track joint event pipeline and MDF utilisation •Plan and execute digital integrated campaigns end-to-end —spanning thought leadership, content, email, social, webinars, and roundtables •Operationalise the ABM account strategy set by the Portfolio & Content AD — brief the central Cognizant campaign team on account priorities, messaging angles,



and content requirements; track execution against plan •Coordinate with the GTM AD on post-event lead capture and CRM entry in Winzone; report on field marketing contribution to pipeline in weekly reviews with Dani Requirements •10–14 years of B2B field marketing, event marketing, or integrated campaign management experience within IT services or technology consulting •Education: MBA (Marketing) preferred •Proven experience planning and executing B2B events at scale — from industry conferences to service line-led roundtables and partner activations •Hands-on experience running digital integrated campaigns (email, content, social, webinar) in a B2B technology environment •Comfortable working within a matrixed field marketing structure — experience integrating into centralised or regional field marketing functions is essential •Strong project management skills — able to manage multiple simultaneous events and campaign workstreams across geographies and time zones •Experience running ABM programmes or briefing central campaign teams on account- level priorities is a strong plus •Familiarity with hyperscaler partner co-marketing ecosystems (AWS, Azure, GCP events and MDF programmes) preferred •Prior experience in BFSI, HCLS, P&R;, or CMT vertical marketing is an advantage

📌 Field Marketing - SM Level (Bengaluru)
🏢 People First Consultants
📍 Bengaluru