Role Overview The Deputy Regional Sales Manager (Dy. RSM) is responsible for leading and managing General Trade sales operations across a large regional geography . The role drives regional revenue growth, market expansion, distributor & super stockist management , and ensures consistent execution across multiple territories handled by ASMs/Sr. ASMs.

This role is strategic, analytical, and leadership-oriented , with strong ownership of region-wide GT sales performance.

Key Responsibilities
Regional Sales Strategy & Planning
Develop and execute regional sales strategy aligned with company objectives.
Build annual/quarterly/monthly business plans for assigned region.
Identify growth opportunities, market gaps, and structural improvements in the GT network.
Multi-Territory Leadership
Manage and review performance across multiple territories led by ASMs/Sr. ASMs.
Ensure consistent execution of visibility, promotions, pricing, distribution, and merchandising standards.
Conduct regular field audits and market-working with ASMs.
Distributor & Super Stockist Management
Lead appointment, evaluation, and optimization of super stockists and key distributors .
Improve distributor ROI, manpower effectiveness, service levels, and operational discipline.
Drive credit hygiene, claim management, inventory planning, and route-to-market efficiency.
Market Development & Expansion
Identify and prioritize new markets, white spaces, and high-potential regions.
Lead expansion into emerging towns, rural growth pockets, and underperforming areas.
Approve surveys and appointments for new distributors in strategic locations.
Team Leadership & Capability Building
Lead a multi-layered sales team: Sr. ASMs, ASMs, SOs, TSRs , and distributor salesmen.
Set KPIs, monitor performance, and drive productivity improvements.
Conduct capability-building, coaching, and periodic performance reviews.
Regional Performance Monitoring
Review primary, secondary,



and tertiary sales to ensure coverage and efficiency.
Track outlet penetration, distribution width & depth, beat productivity, and service levels.
Use data-driven insights to drive corrective actions and performance improvements.
Competition Tracking & Market Intelligence
Monitor competitor activities, price changes, trade schemes, and market-share movements.
Present insights to senior management and recommend strategic actions.
Cross-Functional Alignment
Coordinate closely with Marketing, Supply Chain, Finance, Commercial & HR for regional requirements.
Drive execution of marketing initiatives, visibility programs, and new product launches.
Ensure demand forecasting and stock movement are aligned with sales plans.
Reporting & Compliance
Submit comprehensive regional MIS, business reviews, competitor analysis, and performance reports.
Ensure adherence to company policies, compliance guidelines, and operational controls.
Skills & Competencies
Strong leadership and ability to manage multi-level sales teams.
Deep understanding of General Trade FMCG distribution .
Excellent analytical, planning, and decision-making skills.
Strong negotiation and distributor management capabilities.
Proficiency in MS Excel, analytics, MIS & regional business reviews .
High discipline, strategic thinking, and robust communication skills.
Ideal Candidate Profile
Strong exposure to Regional sales leadership , direct distribution, and super-stockist model.
Strong understanding of Gujarat and surrounding market geographies.
Ability to manage large GT sales teams and deliver consistent business results.

Experience: 12–18 years of proven experience in FMCG – Snacks/Namkeen/Food

Industry Preference: FMCG / Snacks / Namkeen / Food industry mandatory

Education: Any Graduate & MBA

Location: Rajkot & Jaipur

Salary Negotiable up to 12 LPA based on experience and current salary.

For More Details, call on (phone hidden) or email Your cv on [email protected]

📌 Regional Sales Manager (Jaipur)
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📍 Jaipur