Job Description
Lascade is looking for a data-driven Mobile App Growth Specialist to help scale our portfolio of mobile applications across global markets.
n
n
We’re building AI-powered apps, travel technology, subscription platforms, and utility applications. We’re looking for someone who understands the complete mobile growth journey, from app installs to subscriptions, retention, and lifetime value.
n
n
If you’re passionate about mobile user acquisition, App Store growth, analytics, and scaling apps globally, we’d love to hear from you.
n
n
What You’ll Do
n
• Plan and optimize mobile app acquisition campaigns across multiple advertising platforms.
n
• Drive app installs while maintaining high-quality users and solid return on investment.
n
• Work closely with Product, Design, and Engineering teams to improve onboarding, activation, and retention.
n
• Monitor app performance across different countries, audiences, and acquisition channels.
n
• Optimize customer acquisition cost (CAC), lifetime value (LTV), ROAS, retention, and subscription conversion.
n
• Develop creative testing strategies for mobile advertising campaigns.
n
• Coordinate with ASO, Creative, Product,
and Analytics teams to maximize app growth.
n
• Analyze attribution data and campaign performance.
n
• Research new mobile growth opportunities and advertising platforms.
n
• Continuously improve mobile acquisition strategies through experimentation.
n
n
What We’re Looking For
n
• 2–5 years of experience in Mobile App Marketing or Mobile Growth.
n
• Experience acquiring users for Android and iOS applications.
n
• Strong understanding of mobile attribution and analytics.
n
• Experience with app acquisition campaigns and subscription-based products.
n
• Strong analytical and problem-solving skills.
n
• Excellent communication and reporting abilities.
n
• Passion for mobile products and digital growth.
n
n
Nice to Have
n
• Experience with Apple Search Ads.
n
• Experience with Google App Campaigns.
n
• Experience with Meta App Campaigns.
n
• Experience using AppsFlyer, Adjust, Branch, Firebase, or similar mobile attribution platforms.
n
• Experience with App Store Optimization (ASO).
📌 Mobile App Growth Specialist (Kochi)
🏢 Lascade
📍 Kochi