Job Description

About Us:

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The Brand Power Company (a WPP company) is a global leader in performance-driven advertising, helping FMCG brands drive trial, penetration, and sales at scale through trusted, third-party endorsement formats like Brand Power, Medifacts, and Home Tester Club.

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With 35+ years globally and a strong presence in India since 2007, we partner with leading brands like Unilever, Reckitt, Dabur, ITC, Haleon, and more—delivering solutions that combine persuasion-led creative + real consumer advocacy + measurable impact.

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The Role: Client Growth Lead (Account Director Level)

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We’re looking for high-performing agency professionals who understand how FMCG brands grow—and can translate that into business opportunities and long-term partnerships.

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This is not a traditional servicing role. This is for someone who can own accounts like a business, identify growth levers, and convert them into revenue.

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What You’ll Be Responsible For:

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- Current Business Development & Account Management
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- Find, open and grow a set of FMCG/OTC client accounts
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- Identify white spaces, new opportunities, and revenue streams
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- Drive new business from closed FMCG/OTC clients (80%) and incremental business from existing clients (20%)
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- Build strategic POVs on how our solutions can solve brand challenges
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Senior Client Relationship Management

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- Work closely with Brand Managers, Marketing Heads, and CMOs
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- Become a trusted partner, not just a vendor
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- Lead high-impact conversations around campaign effectiveness, penetration growth, and ROI
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Strategic Thinking (Not Just Execution)

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- Translate brand problems into communication + media solutions
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- Bring robust understanding of:
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- FMCG marketing funnels
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- Shopper behavior
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- Digital + TV + retail ecosystems
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Internal Leadership

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- Collaborate with creative, strategy, and production teams
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- Drive clarity from brief → idea → execution → delivery
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- Ensure high-quality output that delivers business results
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Who We’re Looking For

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- 4–8 years experience in:
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- Sales/Business Development experience in FMCG space
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- Advertising agencies
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- Media agencies
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- Digital agencies
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- Currently in roles like:
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- Account Manager / Group Account Manager
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- Account Director (or equivalent growth role)
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Strong Preference:

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- Experience working on FMCG / OTC brands
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- Proven ability to:
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- Grow accounts
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- Handle senior clients
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- Influence decisions
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You’ll Stand Out If You:

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- Think like a business owner, not just a servicing lead
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- Are comfortable with numbers, growth targets, and revenue ownership
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- Can connect marketing strategy → business impact
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What You Get

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- Opportunity to work with top FMCG brands & marketing leaders
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- A role that combines:
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- Strategy
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- Creativity
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- Business growth
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- High ownership + fast career progression
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- Strong performance-linked incentives
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- Backed by WPP + global scale + proven frameworks
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Compensation

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- 8 to 14 lacs fixed + Variable
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Location

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- Mumbai (Andheri West)
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📌 Business Development Manager (Mumbai)
🏢 The Brand Power
📍 Mumbai