10 Sep
|
AVP Talent Solutions
|
Seshadripuram
10 Sep
AVP Talent Solutions
Seshadripuram
Hospital Marketing Manager will be responsible for planning and executing integrated marketing initiatives across brand building, doctor and referral engagement, patient awareness, digital marketing and community outreach.
The ideal candidate should be hands-on, commercially aware and capable of working closely with Doctor and the leadership team to drive measurable growth.
Key Responsibilities
Marketing & Brand Development
- Develop and execute comprehensive marketing strategies to increase awareness and visibility.
- Build and strengthen the clinic's brand positioning across relevant patient and healthcare communities.
- Plan and execute online and offline marketing campaigns.
- Create and manage marketing calendars, campaigns and promotional activities.
Doctor & Referral Network Development
- Build strong relationships with doctors, hospitals, clinics, diagnostic centres and other healthcare stakeholders.
- Develop and expand referral networks, particularly in Oncology and Gynaecology.
- Identify opportunities for partnerships and collaborations with healthcare institutions and professionals.
- Plan doctor engagement programmes, CMEs, awareness sessions and other networking initiatives.
Patient Awareness & Growth
- Drive initiatives to increase awareness around cancer prevention, screening, treatment and day-care chemotherapy services.
- Plan and execute patient awareness programmes, health camps, educational events and community outreach activities.
- Work towards increasing patient footfall and generating qualified patient enquiries.
Digital & Performance Marketing
- Work with internal teams and external agencies on social media, Google and digital campaigns, website initiatives,
SEO and patient education content.
- Track campaign performance, leads, enquiries and conversion metrics.
- Continuously optimise marketing activities based on ROI and business outcomes.
Events & Outreach
- Plan and coordinate medical camps, awareness programmes, doctor meets and promotional events.
- Represent the organisation at relevant healthcare events and networking forums.
- Identify local marketing opportunities to increase Punarbhava's visibility in Bengaluru and surrounding areas.
Candidate Profile
- 3–5 years of experience in Marketing, preferably within Healthcare, Hospitals, Oncology, Pharma or related healthcare services.
- Strong understanding or prior exposure to the Oncology ecosystem will be highly preferred.
- Experience in doctor engagement, referral marketing, hospital marketing or healthcare business development would be an advantage.
- Good understanding of both digital and offline marketing.
- Strong communication, relationship-building and presentation skills.
- Ability to work independently and take ownership of marketing initiatives.
- Energetic, proactive and comfortable working in a growing healthcare organisation.
Preferred Background
- Oncology hospitals or cancer care centres
- Multi-speciality hospitals
- Oncology pharmaceutical companies
- Healthcare clinics
- Diagnostic centres
- Healthcare marketing agencies with oncology or hospital clients
Pay: ₹25,000.00 - ₹35,000.00 per month
Advantages:
- Commuter assistance
- Flexible schedule
Ability to commute/relocate:
- Seshadripuram, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Current CTC
- Notice Period
Work Location: In person
📌 Hospital Marketing Manager (Seshadripuram)
🏢 AVP Talent Solutions
📍 Seshadripuram