Job Summary

The prospect: Executive-National-Markets-CBS - BMC - Growth and Innovation - New Delhi

Responsibilities

- SEO, AEO & GEO strategy & execution
- Independently plan, manage, and execute end-to-end SEO and AEO initiatives across websites and digital platforms.
- Develop and implement SEO, AEO, and GEO strategies aligned with business objectives to improve visibility, engagement, and conversions.
- Plan and support global content strategies in sync with SEO and AEO priorities, shaping content formats and page structures toward conversion goals.
- Work closely with multiple business units to understand objectives and translate them into effective SEO, AEO, and GEO execution plans.
- Stay updated with the latest SEO trends, including AI-powered and generative search, and apply learnings in day-to-day execution.
- Edit, review, and develop high-quality, optimized content aligned with search intent, answer-based queries, and AI-driven discovery.
- Structure content using clear headings, summaries, FAQs, internal linking, and schema-ready formatting to improve performance across search engines, answer engines, and AI platforms.
- Collaborate with content writers, designers, developers, and project managers to ensure content adheres to SEO, AEO, and GEO best practices from ideation through publication.
- Conduct regular content audits to enhance rankings, featured snippet visibility, People Also Ask coverage, and inclusion in AI-generated responses.
- Ensure content remains accurate, authoritative, context-rich, and up to date, supporting trust and credibility signals.
- Perform technical SEO audits, on-page optimization, and site health checks to maintain search engine friendliness.
- Partner with developers to implement technical, structural, and performance-related SEO recommendations.




- Optimize URLs, metadata, internal linking, schema markup, and page architecture for improved discoverability.
- Analyze SEO and content performance using Adobe Analytics, Google Analytics, Google Search Console, and SEO tools.
- Create performance dashboards and reports with actionable insights and recommendations.
- Improve efficiency by leveraging tools, automation, and standardized SEO processes.
- Integrate SEO, AEO, and GEO efforts with other digital marketing initiatives to support broader business goals.
- Contribute to the development of SEO, AEO, and GEO best practices, guidelines, and playbooks, especially in the AI-powered search space.
- Guide and mentor junior team members to enable effective and efficient delivery.

Qualifications
- Bachelors degree in English, Marketing, Business, or a related field./ B.E/B.Tech/M.Des/B.Des
- 23 years of experience in SEO, content optimization, or digital editorial roles.
- Strong writing and editing skills with a search-first mindset.
- Hands-on experience with SEO tools (SEMrush, Ahrefs, Google Search Console) and analytics platforms (Google / Adobe Analytics).
- Working knowledge of AEO and GEO, including structured content, schema, FAQs, and AI-friendly optimization techniques.
- Familiarity with CMS platforms and basic HTML/CSS.
- Robust analytical, communication, and stakeholder management skills.
- Ability to work independently, manage priorities, and mentor junior team members.
- Continuous learner with interest in AI-led and future search ecosystems.

Skills and Attributes
- Bachelor of Technology in Computer Science
- Bachelor of Computer Applications
- Master of Business Administration
- Certificate in Digital Marketing
- Certification in Data Analytics

Experience
- SEO & SEM (2+ years)
- Digital Marketing (2+ years)

📌 Growth & Innovation Executive (New Delhi)
🏢 EY
📍 New Delhi