Role Identifier

Job Title: Regional Sales Manager - East

Business: Laminate

Deputation Location: Kolkata

Band: 3

Reporting To: Chief Sales Officer

Role Objective The Regional Sales Manager oversees all sales activities within a designated region, manages a team of sales representatives, and drives revenue growth by implementing effective sales strategies. This role requires strong leadership, strategic thinking, and a focus on achieving sales targets.

Job Responsibilities

Sales Strategy and Planning

- Develop and execute sales strategies to meet and exceed regional sales targets. - Analyze market trends, customer needs, and competition to identify growth opportunities.

Team Management and Leadership

- Recruit, train, and manage a regional sales team, setting transparent sales targets and goals. - Provide guidance, coaching, and performance evaluations to the sales team.

Business Development

- Build and maintain strong relationships with key customers, clients, and partners in the region. - Explore and pursue new business opportunities to expand market share and increase sales revenue.

Sales Operations Management

- Oversee day-to-day sales operations, ensuring adherence to sales processes and policies. - Monitor sales metrics, analyze performance, and prepare reports for management review.

Customer Relationship Management

- Ensure high levels of customer satisfaction by addressing customer queries and concerns. - Implement strategies to improve customer retention and foster long-term relationships.

Budgeting and Forecasting

- Develop and manage the regional sales budget, forecasting sales volumes, and tracking expenses. - Monitor financial performance against targets and take corrective actions as necessary.

Market Analysis and Reporting





- Analyze regional market data, customer feedback, and sales reports to identify trends and opportunities. - Prepare and present regular sales reports, forecasts, and analysis to senior management.

Key Performance Indicators

-Primary Revenue value - HPL Target

-Primary Revenue Vale - LPL Target

-SLC Value to the total sales Value

-Project/OEM Pipeline Health

-Ket Outlet Program Performance

-ND Expansion - Coverage across retail, AIDS and OEMs

-Primary Collection as per defined Cr. Days

-Reduction in Employee Leaving within 1 Year

-PJP effectiveness and adherence

Internal Stakeholders

- National Sales Head - National Sales Director - Regional Accounts Team - Regional Supply Chain Management Team - Regional IT Team

External Stakeholders

- Distributors - Business Partners - Senior Industry Influencers & Customers - OEM's

Desired Position Qualification

- Should have definitely worked in respectable B2C brands in the Building Material Industry (Specially working with Laminate organization) - Should have worked in an ERP environment, and should have working exposure to Sales automation tools (SFA) & IT tools – Distributor Management System (DMS), and CRM - Should have had exposure to world class systems & processes - Should have working knowledge of Influencers like Contractors and Architects, along with deep understanding of Channel - In Sales function, should have worked as a Sales leader, managing 2 or more states , and leading large teams - Should have worked with a Large Channel network, across T1/T2/T3 towns - Should have exposure to managing Distributors, as well as managing Large dealers - Working experience in managing both Retail and projects necessary

Desired Education Qualification

- MBA / PGDBM – Regular from a Tier II College will be preferred.

📌 Regional Sales Manager - East (Kolkata)
🏢 Merino Group
📍 Kolkata