SEO and Long-Form Content

- Research and write SEO-friendly blog articles on email deliverability, email marketing, ESPs, sender reputation, authentication, inbox placement, campaign performance, and SaaS growth strategies.

- Create in-depth guides, comparison articles, product-led content, case studies, reports, landing pages, whitepapers, and educational resources.

- Develop content based on keyword research, search intent, customer pain points, product use cases, and business priorities.

- Write content for different stages of the customer journey, including awareness, education, comparison, consideration, and conversion.

- Refresh and optimize existing articles to improve rankings, organic traffic, engagement, backlinks, and conversions.

- Build topical authority through content clusters, internal linking, expert insights, supporting data, and original research.

- Work with SEO, product, marketing, and technical teams to ensure content is accurate, useful, and commercially relevant.

AI Search, AEO and GEO Optimization

- Create content optimized for search engines, AI assistants, answer engines, featured snippets, and conversational search.

- Apply Answer Engine Optimization and Generative Engine Optimization principles.

- Structure articles using clear headings, direct answers, definitions, summaries, FAQs, examples, tables, and supporting evidence.

- Create content that can be easily understood, referenced, and surfaced by platforms such as Google AI Overviews, ChatGPT, Perplexity, Gemini, and other AI-powered search tools.

- Use semantic keywords, entities, topic relationships, expert commentary, and trusted sources to improve content authority.

- Monitor how Mailora and its content appear across traditional search and AI-generated answers.

- Use AI tools for research assistance, ideation, outlining, editing, and content repurposing while maintaining originality, accuracy, and a robust human voice.

- Review and improve AI-assisted content to remove generic, repetitive, inaccurate,



or machine-generated language.

LinkedIn and Founder-Led Content

- Plan and write weekly LinkedIn content, including single-image posts, text posts, carousels, thought leadership, industry commentary, founder stories, and product insights.

- Work closely with the founders to translate their ideas, experiences, observations, and opinions into authentic content.

- Capture the founder’s natural tone rather than producing generic corporate posts.

- Turn conversations, voice notes, presentations, webinars, customer discussions, and internal insights into publishable content.

- Build a consistent founder-led content strategy that strengthens credibility in the email marketing and deliverability industry.

- Identify timely opportunities for commentary on industry changes, mailbox-provider updates, regulations, AI developments, and email marketing trends.

- Engage thoughtfully with industry posts and conversations to increase relevant visibility and relationships.

- Track LinkedIn performance and improve content based on engagement quality, audience relevance, profile growth, and inbound interest.

Social Media and Community Content

- Repurpose long-form content into micro-content for X, Instagram, Reddit, Quora, newsletters, and relevant communities.

- Write short-form posts, threads, carousel copy, captions, educational snippets, polls, and industry observations.

- Adapt content based on the audience, tone, culture, and expected format of each platform.

- Create Instagram captions, carousel copy, event posts, short-form scripts, and brand storytelling content.

- Write concise and insightful content for X,



including threads, product education, commentary, and industry updates.

- Contribute to relevant Reddit, Quora, SaaS, email marketing, and technology discussions without making the content overly promotional.

- Monitor community conversations to identify customer questions, content gaps, and emerging topics.

- Maintain a consistent content calendar across blogs, LinkedIn, social media, email, and community platforms.

Product and Marketing Content

- Draft email copy, newsletters, nurture sequences, announcements, and campaign content.

- Write landing-page copy, website pages, feature pages, use-case pages, comparison pages, and conversion-focused content.

- Create product onboarding content, help articles, tooltips, FAQs, in-product messages, and educational resources.

- Simplify technical product features without losing accuracy or depth.

- Clearly communicate customer pain points, product differentiation, business outcomes, and use cases.

- Support product launches, partnerships, webinars, events, reports, and marketing campaigns.

- Improve headlines, hooks, CTAs, positioning, and messaging across marketing assets.

- Maintain consistency across Mailora’s product, brand, founder, marketing, and customer communications.

Required Experience and Skills

- 5–10 years of professional content writing or content marketing experience.

- Proven experience writing for SaaS, Martech, email marketing, B2B technology, cybersecurity, or related industries.

- Good understanding of email marketing, email deliverability, campaigns, and performance metrics.

- Familiarity with topics such as:

- SPF, DKIM, and DMARC

Pay: ₹500,000.00 - ₹1,200,000.00 per year

Benefits

- Health insurance

- Leave encashment

- Provident Fund

Application Question(s)

- How soon you can join us?

Experience

- Relevant: 5 years (Required)

Location

- Hyderabad, Telangana (Required)

Work Location: In person

📌 Sr. SEO & Content Specialist (Hyderabad)
🏢 Resolute Email Marketing
📍 Hyderabad