Key Responsibilities Sales & Business Development:-

- Drive achievement of primary and secondary sales targets for the West region.
- Develop and execute regional sales strategies in line with organizational objectives.
- Identify opportunities for business growth, market expansion, and increased product penetration.
- Monitor sales performance across territories and take corrective actions where required.
- Ensure effective implementation of sales schemes, promotions, and trade initiatives.

General Trade & Distribution Management

- Manage and strengthen the distributor and dealer network across the assigned region.
- Drive distribution expansion and improve numeric and weighted distribution.
- Ensure optimum distributor productivity, stock availability, and inventory management.
- Develop robust relationships with distributors, wholesalers, retailers, and key trade partners.
- Identify gaps in distribution and develop plans to improve market coverage.

Team Management:-

- Lead, coach, and develop the regional sales team.
- Set clear targets and KRAs for Area Sales Managers / Territory Sales teams.
- Conduct regular performance reviews and market visits.
- Ensure effective manpower deployment and productivity across territories.
- Build a high-performance and target-oriented sales culture. Market & Competition
- Conduct regular market visits to understand consumer, retailer, and distributor requirements.
- Track competitor activities, pricing, promotions, product launches, and market trends.
- Provide actionable market intelligence to the senior management team.




- Recommend strategies to improve Lotus Herbals' market share and competitive positioning.

Trade Visibility & Execution:-

- Ensure effective execution of merchandising and visibility initiatives across retail outlets.
- Improve brand visibility and product availability at the point of sale.
- Monitor execution of promotional campaigns and trade schemes.
- Ensure compliance with company sales policies and processes. MIS & Reporting
- Prepare and review regional sales reports, forecasts, and business dashboards.
- Monitor primary vs. secondary sales and identify deviations. • Maintain accurate sales forecasts and contribute to monthly/quarterly business planning.
- Provide regular updates to senior management on regional performance and key business challenges

Candidate Profile:-

- 11-17+ years of relevant experience in Sales / General Trade.
- Experience in FMCG / Beauty & Personal Care / Cosmetics / Consumer Goods would be preferred.
- Strong experience in General Trade and distributor-led business models.
- Proven experience in managing regional sales teams and distributor networks.
- Strong understanding of the West Indian market.
- Good understanding of sales planning, distribution, merchandising, and market expansion.
- Solid analytical, negotiation, communication, and leadership skills.
- Willingness to travel extensively across the assigned region.

Preferred Market Experience:-

- Candidates with strong experience across Maharashtra, Gujarat, Goa, Madhya Pradesh and other West/Central markets will be preferred, depending on final territory mapping.

Role Details

- Location: Mumbai Regional Headquarters

📌 Regional Sales Manager (Mumbai)
🏢 Lotus Herbals
📍 Mumbai