This role is for one of Weekday’s clients
Salary range: Rs 500000 - Rs 800000 (ie INR 5 - 8 LPA)

Min Experience: 1+ years
Location: Mumbai, Maharashtra, India
JobType: full-time
Develop strategies, oversee, and execute initiatives to increase paid media traffic. This role focuses on high-quality execution of Paid Search activities and Meta Ads for leading brands, requiring strong skills in Excel, project management, proactive communication, and a drive for continuous learning in digital marketing.
Key Responsibilities
Lead strategy, performance, and account management across key digital channels (Search, Social, Programmatic) for clients.
Manage the full client lifecycle, from acquisition and onboarding to daily Digital Ad Operations and account performance.
Provide expert advice, strategic thinking, and guidance to clients on all digital campaigns and delivery.
Perform keyword research, creative analysis, ad copy writing, and campaign structuring based on business goals.
Conduct creative and audience analysis, including A/B tests to develop winning strategies.




Effectively manage various client accounts and budgeting requirements, optimizing for Return on Ad Spends.
Perform scheduled data analytics and interpretation exercises using Excel and proprietary tools.
Communicate proactively and manage time effectively.
Provide strategic insights on landing pages and ad creatives for clients.
Build, monitor, and maintain digital advertising budgets and track success metrics.
Ensure quality and timely deliverables for client requests.
Support QBRs (Quarterly Business Reviews) with the team/Account manager, including data support and QA.
Qualifications
1-2 years of paid media experience, including search marketing and social media.
Bachelor's Degree or above in Science or Engineering.
Possess solid analytical skills for marketing data, as well as innate curiosity and aptitude.
Excellent written and spoken English is a must.
Familiarity with Google Ads, Meta Ads, and Google

📌 Senior Executive (Mumbai)
🏢 Weekday AI
📍 Mumbai