About the Role
We are looking for an experienced Digital Marketing Specialist with 3–5 years of experience in developing and executing digital marketing initiatives for a technology or B2B organization. The ideal candidate should have robust hands-on experience in SEO, content marketing, social media, lead generation, digital campaigns, analytics, and website optimization.
The candidate should also be comfortable using AI tools for content research, content creation, SEO analysis, campaign planning, personalization, and improving overall marketing productivity.

Key Responsibilities
• Develop and execute digital marketing strategies focused on brand visibility, website traffic, organic growth, and qualified lead generation.
• Manage SEO activities including keyword research, on page SEO, technical SEO, content optimization, internal linking, competitor analysis, and search performance improvement.
• Plan, research, write, edit, and publish high quality content including blogs, website pages, case studies, thought leadership articles, newsletters, social media content,



and other marketing materials.
• Develop and manage content calendars aligned with business objectives, target industries, services, and geographic markets.
• Manage LinkedIn and other relevant social media channels to strengthen company branding, thought leadership, engagement, and lead generation.
• Plan and execute digital campaigns across platforms such as Google Ads, LinkedIn Ads, and other relevant channels, and continuously optimize campaigns based on performance.
• Use tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other digital marketing platforms to monitor performance and identify growth opportunities.
• Use AI tools such as ChatGPT, Claude, Gemini, and other AI based marketing tools for research, content ideation, content optimization, competitor analysis, and campaign development
• Analyze website traffic, keyword rankings, engagement, conversions, campaign per

📌 Digital Marketing Specialist (Kolkata)
🏢 Axiussoftware
📍 Kolkata