Product Marketing Manager

We are looking for a Product Marketing Manager to lead the launch and growth of our recent digital platform. This role combines product marketing, digital marketing and customer reach.

Ideal Candidate The ideal candidate has 1-4 years of experience in launching digital products/online platforms, understands customer behaviour, and can drive user acquisition for both B2B and

B2C audiences.

Key Responsibilities

- Develop and execute the Go-to-Market (GTM) strategy for the platform launch.
- Plan and manage digital marketing campaigns across SEO, SEM, Google Ads, Meta

Ads, LinkedIn, email marketing, and content marketing.
- Drive customer acquisition, engagement, and retention.
- Create product messaging, positioning, and marketing collateral.
- Monitor campaign performance, website analytics, conversion rates, and marketing

ROI.





Desired Skills

- Experience launching a digital product, SaaS platform, marketplace, or technology

product.
- Strong understanding of customer journeys and digital marketing channels.
- Hands-on experience with Google Analytics, performance marketing, SEO, CRM,

and marketing automation tools.
- Excellent communication, analytical, and project management skills.
- High aesthetic & design literacy

Preferred Industries

- Interior & Architectural
- Startup or early-stage product launch
- Gaming Industry
- B2B Design
- Building materials

Compensation : Depends on the candidate: From 8 lacs to 15 lacs including variable pay

📌 Product Marketing Manager (Mumbai)
🏢 Zigsaw
📍 Mumbai