Job Details

Salary: ₹35,000 – ₹45,000/month

Work Location: B-255, Naraina Phase 1, New Delhi

Work Arrangement: Fully Onsite

Experience: Relevant experience in pharmaceutical marketing/product management

Job Summary

We are looking for an experienced and result-oriented Product Manager to develop and implement marketing strategies for assigned pharmaceutical products, support the sales team, strengthen brand performance, and drive overall business growth.

Key Responsibilities

Product & Brand Management

- Develop and execute brand strategies for assigned pharmaceutical products.
- Prepare annual marketing plans, promotional strategies, and brand objectives.
- Monitor product performance and identify opportunities for growth.
- Manage product lifecycle, positioning, and brand development.

Market & Competitor Analysis

- Conduct market research and analyze market trends.
- Track competitor products, pricing, promotional activities, and new launches.
- Identify potential therapeutic segments and current business opportunities.

Sales Team Support

- Develop product communication and promotional materials for field teams.
- Conduct product training for Medical Representatives, ABMs, and Managers.
- Provide scientific and marketing inputs to improve product detailing and prescription generation.
- Work closely with the sales team to achieve product targets.

Doctor & Customer Engagement

- Understand doctors' needs, feedback, and prescribing behavior.
- Develop communication strategies for different specialties.
- Support scientific promotional programs, CMEs, and doctor engagement activities.

Marketing Materials

- Prepare visual aids, leave-behinds,



product literature, and promotional campaigns.
- Coordinate with creative agencies and vendors for marketing materials.
- Ensure promotional communication is accurate and compliant with applicable pharmaceutical regulations.

Product Launches

- Develop and execute launch plans for new products.
- Coordinate with sales, regulatory, production, and other departments.
- Track launch performance and recommend corrective actions.

Business & Performance Monitoring

- Analyze primary and secondary sales, prescription trends, and market share.
- Prepare brand performance reports and management presentations.
- Develop action plans for underperforming brands.

Budget Management

- Plan and monitor brand-wise marketing budgets.
- Ensure effective utilization of promotional and marketing expenses.

Required Skills & Qualifications
- Graduate/Postgraduate degree in Pharmacy, Life Sciences, Medicine, or MBA/PGDM in Marketing .
- Relevant experience in pharmaceutical marketing/product management .
- Strong understanding of pharma sales and marketing.
- Strong analytical, communication, and presentation skills.
- Good knowledge of brand planning, competitor analysis, and product promotion.
- Ability to collaborate effectively with sales and cross-functional teams.
- Proficiency in MS PowerPoint, Excel, and Word .

Key Performance Indicators (KPIs)
- Achievement of brand sales and growth targets.
- Prescription and market-share growth.
- Successful product launches.
- Effectiveness of promotional campaigns.
- Sales-team training and implementation.
- Marketing budget utilization.
- Brand profitability and overall business contribution.

📌 Product Manager (Delhi)
🏢 The Adlakha Group
📍 Delhi