Senior Digital Marketing Executive
Location: Kolkata, WFO, 5 Days Working
Experience : 5+ Yrs

About the Role
We are looking for a results-driven Digital Marketing Executive to lead digital marketing efforts across our four core service lines — Game Development, iGaming Solutions, Software Development, and Art & Design Services. The ideal candidate will own SEO performance, drive organic visibility, manage social media presence, and implement emerging search strategies including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to keep the brand visible across both traditional search engines and AI-driven platforms.
Key Responsibilities (KRA)
Digital Marketing Strategy
Execute end-to-end digital marketing strategies tailored to each of the four core service verticals: Game Development, iGaming Solutions, Software Development, and Art & Design Services.
Identify growth opportunities specific to each vertical's target audience and competitive landscape.
SEO Management
Conduct keyword research and manage on-page and off-page SEO optimization.




Improve and maintain rankings for priority keywords, with a robust focus on achieving first-page positions on Google/SERPs for core service and business terms.
Track keyword ranking movements on an ongoing basis; diagnose and correct under-performing or declining keywords.
Drive consistent organic traffic growth through technical, content, and link-building initiatives.
Off-Page SEO & Link Building
Plan and execute white-hat link-building campaigns to grow domain authority and referring domain count.
Identify high-quality, relevant backlink opportunities through guest posting, digital PR, resource-page outreach, broken-link building, and competitor backlink-gap analysis.
Conduct outreach to blogs, publications, and industry sites to secure authoritative, contextual backlinks.
Monitor backlink profile health regularly — flag and disavow toxic/spammy links to protect domain authority.
Track link-building KPIs

📌 Senior Digital Marketing (Kolkata)
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