Key Responsibilities

Develop and own the end-to-end B2B marketing strategy for assigned products/verticals, with a strong emphasis on strategy, planning, and executional rigour.
Build and execute annual/quarterly marketing plans aligned to business objectives.
Define and shape product narratives for campaigns and market communications, working in close collaboration with product teams to ensure messaging is market-relevant, audience-specific, and competitively differentiated.
Develop high-quality content including brochures, whitepapers, case studies, presentations, web content, and thought leadership articles in collaboration with internal stakeholders and external content/design partners.
Conceptualise and run integrated marketing campaigns, leveraging digital, social, and offline channels.
Drive end-to-end Account-Based Marketing (ABM) initiatives and support BD and sales teams with demand generation.
Build customer advocacy and reference programmes.
Manage participation in industry events, conferences, and webinars to enhance brand visibility.




Contribute to Comviva's corporate brand initiatives, ensuring vertical-level campaigns are aligned to overall brand positioning and tone of voice.
Support corporate-level thought leadership, analyst engagement, and brand visibility programmes as an active member of the central marketing team.
Provide sales teams with impactful collateral, playbooks, and training material.
Serve as the bridge between corporate marketing and product teams, ensuring messaging consistency and narrative alignment across all customer-facing touchpoints and sales interactions.
Measure, track, and report ROI on marketing initiatives and optimise strategies based on insights and performance.

Mandatory Skills

MBA in Marketing from Tier 1 or Tier 2 institutions.
4–5 years of relevant experience in B2B marketing, enterprise technology marketing, or product marketing support, with a track record of owning strategy and execution end-to-end.
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📌 B Marketing Manager (Gurugram)
🏢 Comviva
📍 Gurugram